Raws li lub ntsiab lus nruab nrab ntawm 2024 yob ib ncig, kev lag luam khoom ua si thoob ntiaj teb txuas ntxiv hloov zuj zus, nthuav tawm cov ncauj lus tseem ceeb, kev hloov pauv hauv kev lag luam, thiab kev tsim kho tshiab. Lub Xya Hli yog ib lub hlis tshwj xeeb rau kev lag luam, uas muaj cov khoom tsim tawm tshiab, kev sib koom ua ke thiab kev yuav khoom, kev siv zog ua kom ruaj khov, thiab cuam tshuam ntawm kev hloov pauv digital. Kab lus no delves rau hauv cov kev txhim kho tseem ceeb thiab cov qauv tsim cov khoom ua si ua lag luam lub hlis no.
1. Sustainability yuav siv sij hawm qhov chaw Ib qho tseem ceeb tshaj plaws nyob rau hauv Lub Xya Hli yog qhov kev lag luam nce kev tsom mus rau kev ruaj khov. Cov neeg tau txais kev pom zoo ib puag ncig ntau dua li qhov qub, thiab cov tuam txhab khoom ua si tau teb. Cov khoom lag luam loj xws li LEGO, Mattel, thiab Hasbro tau tshaj tawm cov kev sib tw tseem ceeb rau cov khoom lag luam hauv eco.
LEGO, piv txwv li, tau cog lus tias yuav siv cov khoom siv ruaj khov hauv tag nrho nws cov khoom tseem ceeb thiab ntim khoom los ntawm 2030. Nyob rau hauv Lub Xya hli ntuj, lub tuam txhab tau tsim ib txoj kab tshiab ntawm cib ua los ntawm cov hwj yas rov ua dua tshiab, kos ib kauj ruam tseem ceeb hauv lawv txoj kev mus rau kev ruaj khov. Mattel tau zoo ib yam li qhia txog ntau yam khoom ua si hauv qab lawv "Barbie Loves the Ocean" sau, ua los ntawm cov khoom siv dej hiav txwv rov ua dua tshiab.
2. Kev sib xyaw ua ke thiab cov khoom ua si ntse
Tshuab txuas ntxiv mus rau kev hloov pauv cov khoom ua si kev lag luam. Lub Xya Hli tau pom muaj kev nce siab hauv cov khoom ua si ntse uas suav nrog kev txawj ntse, kev muaj tiag, thiab Is Taws Nem ntawm Yam (IoT). Cov khoom ua si no yog tsim los muab kev sib tham sib tham thiab kev kawm txuj ci, hla qhov sib txawv ntawm lub cev thiab kev ua si digital.
Anki, paub txog lawv cov khoom ua si AI-powered robotic, nthuav tawm lawv cov khoom tshiab, Vector 2.0, thaum Lub Xya Hli. Tus qauv tshiab no khav theeb txhim kho AI lub peev xwm, ua kom muaj kev sib tham ntau dua thiab teb rau cov neeg siv cov lus txib. Tsis tas li ntawd, cov khoom ua si ntxiv qhov muaj tiag zoo li Merge Cube, uas tso cai rau cov menyuam yaus tuav thiab cuam tshuam nrog 3D khoom siv lub ntsiav tshuaj lossis smartphone, tau txais koob meej.
3. Lub Nceeg Vaj Saum Ntuj Ceeb Tsheej
Cov khoom ua si sib sau ua ke yog qhov tseem ceeb rau ntau xyoo, thiab Lub Xya Hli tau txhawb nqa lawv qhov chaw. Hom zoo li Funko Pop !, Pokémon, thiab LOL Surprise txuas ntxiv ua lag luam nrog kev tshaj tawm tshiab uas nyiam cov menyuam yaus thiab cov neeg laus sau.
Thaum Lub Xya Hli, Funko tau tshaj tawm ib qho tshwj xeeb San Diego Comic-Con sau, uas muaj cov cim txwv uas ua rau muaj kev ntxhov siab ntawm cov neeg sau khoom. Lub Tuam Txhab Pokémon kuj tau tso tawm daim npav ua lag luam tshiab thiab cov khoom lag luam los ua kev zoo siab rau lawv cov hnub tseem ceeb, tuav lawv txoj kev lag luam muaj zog.
4. Cov Khoom Ua Si Kev Kawmhauv High Demand
Nrog cov niam txiv nce nrhiav cov khoom ua si uas muaj txiaj ntsig kev kawm, qhov kev thov rauSTEM(Science, Technology, Engineering, and Mathematics) cov khoom ua si tau nce. Cov tuam txhab tau teb nrog cov khoom tshiab tsim los ua kom muaj kev lom zem rau kev kawm.
Lub Xya Hli pom kev tso tawm cov khoom siv STEM tshiab los ntawm cov npe xws li LittleBits thiab Snap Circuits. Cov khoom siv no tso cai rau cov menyuam yaus tsim lawv tus kheej cov khoom siv hluav taws xob thiab kawm cov hauv paus ntawm circuitry thiab programming. Osmo, lub npe hu ua kev sib xyaw ua si digital thiab lub cev, qhia txog kev kawm tshiab kev ua si uas qhia coding thiab lej los ntawm kev sib tham sib ua si.
5. Kev cuam tshuam ntawm Ntiaj Teb Supply Chain Teeb meem
Kev cuam tshuam thoob ntiaj teb cov saw hlau cuam tshuam los ntawm COVID-19 kev kis thoob ntiaj teb txuas ntxiv cuam tshuam rau kev lag luam khoom ua si. Lub Xya Hli tau pom cov tuam txhab lag luam cuam tshuam nrog kev qeeb thiab nce nqi rau cov khoom siv raw thiab kev xa khoom.
Ntau lub tuam txhab tab tom nrhiav kom muaj kev sib txawv ntawm lawv cov khoom siv sib txuas kom txo tau cov teeb meem no. Qee tus kuj tau nqis peev hauv kev tsim khoom hauv zos kom txo qis kev vam khom rau kev xa khoom thoob ntiaj teb. Txawm hais tias cov kev cov nyom no, kev lag luam tseem nyob ruaj khov, nrog cov tuam ntxhab nrhiav kev daws teeb meem tshiab kom tau raws li cov neeg siv khoom xav tau.
6. E-Commerce thiab Digital Marketing
Kev hloov pauv mus rau kev yuav khoom hauv online, nrawm dua los ntawm kev sib kis, tsis pom muaj kev cuam tshuam qeeb. Cov tuam txhab khoom ua si tau nqis peev ntau hauv e-commerce platforms thiab kev lag luam digital kom ncav cuag lawv cov neeg siv khoom.
Thaum Lub Xya Hli, ntau lub npe tau tshaj tawm cov xwm txheej tseem ceeb hauv kev muag khoom hauv online thiab tshwj xeeb tshaj tawm hauv lub vev xaib. Amazon's Prime Day, nyob rau hauv nruab nrab Lub Xya Hli, pom cov ntaub ntawv muag khoom hauv cov khoom ua si, qhia txog qhov tseem ceeb ntawm cov channel digital. Social media platforms zoo li TikTok thiab Instagram kuj tau dhau los ua cov cuab yeej lag luam tseem ceeb, nrog rau cov npe siv cov kev sib koom tes los txhawb lawv cov khoom.
7. Kev sib koom ua ke thiab kev yuav khoom
Lub Xya Hli yog lub hli tsis khoom rau kev sib koom ua ke thiab kev yuav khoom hauv kev lag luam khoom ua si. Cov tuam txhab tab tom nrhiav kom nthuav dav lawv cov ntaub ntawv thiab nkag mus rau kev lag luam tshiab los ntawm kev nrhiav tswv yim.
Hasbro tshaj tawm nws qhov kev yuav khoom ntawm indie game studio D20, paub txog lawv cov kev ua si tshiab thiab RPGs. Qhov kev txav no yuav tsum txhawb nqa Hasbro lub xub ntiag nyob rau hauv cov ntsiav tshuaj gaming khw. Lub caij no, Spin Master tau txais Hexbug, lub tuam txhab tshwj xeeb hauv cov khoom ua si neeg hlau, los txhim kho lawv cov khoom ua si tech.
8. Lub luag haujlwm ntawm daim ntawv tso cai thiab kev sib koom tes
Daim ntawv tso cai thiab kev sib koom tes txuas ntxiv ua lub luag haujlwm tseem ceeb hauv kev lag luam khoom ua si. Lub Xya Hli tau pom ntau qhov kev sib koom tes siab ntawm cov tuam txhab khoom ua si thiab kev lom zem franchises.
Mattel, piv txwv li, tau tshaj tawm txoj kab tshiab ntawm Cov Tsheb Kub Kub tau tshwm sim los ntawm Marvel Cinematic Universe, ua rau muaj txiaj ntsig ntawm cov yeeb yaj kiab superhero. Funko kuj nthuav nws txoj kev koom tes nrog Disney, tso tawm cov duab tshiab raws li cov cim classic thiab niaj hnub.
9. Ntau haiv neeg thiab koom nrog hauv Kev Tsim Khoom Ua Si
Muaj kev loj hlob tseem ceeb ntawm ntau haiv neeg thiab kev koom nrog hauv kev lag luam khoom ua si. Cov khoom lag luam tau siv zog los tsim cov khoom lag luam uas muaj kev cuam tshuam txog ntau haiv neeg ntiaj teb cov menyuam yaus nyob hauv.
Thaum Lub Xya Hli, American Girl tau qhia cov menyuam roj hmab tshiab uas sawv cev rau ntau haiv neeg keeb kwm thiab lub peev xwm, suav nrog cov menyuam roj hmab nrog cov khoom siv hnov lus thiab lub rooj zaum muaj log. LEGO kuj tau nthuav dav nws cov cim sib txawv, suav nrog ntau tus poj niam thiab tsis yog binary cov duab hauv lawv cov teeb tsa.
10. Kev Tshawb Fawb Ntiaj Teb Kev Lag Luam
Hauv cheeb tsam, kev lag luam sib txawv tau ntsib ntau yam sib txawv. Hauv North America, muaj kev thov rau cov khoom ua si sab nraum zoov thiab cov khoom ua si zoo li cov tsev neeg nrhiav txoj hauv kev kom menyuam lom zem thaum lub caij ntuj sov. Kev lag luam nyob sab Europe tau pom qhov rov tshwm sim hauv cov khoom ua si ib txwm muaj xws li board games thiab puzzles, uas tau tsav los ntawm kev muaj siab rau tsev neeg kev ua ub no.
Kev lag luam Asian, tshwj xeeb yog Tuam Tshoj, tseem yog qhov chaw loj hlob. E-commerce giants nyiamAlibabathiab JD.com qhia txog kev muag khoom ntau ntxiv hauv cov khoom ua si, nrog rau qhov kev thov tseem ceeb rau kev kawm thiab cov khoom ua si tech-integrated.
Xaus
Lub Xya Hli yog lub hli muaj zog rau kev lag luam khoom ua si thoob ntiaj teb, cim los ntawm kev tsim kho tshiab, kev siv zog ua kom ruaj khov, thiab kev loj hlob zoo. Raws li peb txav mus rau hauv ib nrab ntawm xyoo 2024, cov qauv no xav tias yuav txuas ntxiv txhim kho kev lag luam, tsav kev lag luam mus rau qhov muaj txiaj ntsig zoo dua qub, kev txawj ntse, thiab kev koom nrog yav tom ntej. Cov tuam txhab tsim khoom ua si thiab cov khw muag khoom yuav tsum nyob twj ywm thiab ua raws li cov qauv no kom muaj txiaj ntsig ntawm cov cib fim uas lawv nthuav tawm thiab taw qhia cov teeb meem uas lawv tsim.
Post lub sij hawm: Lub Xya hli ntuj-24-2024
