With over a month remaining until Christmas, Chinese foreign trade enterprises have already wrapped up their peak export season for holiday supplies, as advanced orders surge to record highs—reflecting the resilience and adaptability of "Made in China" amid global market uncertainties. Customs data and industry insights paint a vivid picture of China's robust cross-border trade performance in the first 10 months of 2025.
Yiwu, the world's largest hub for Christmas products, serves as a prominent barometer. Hangzhou Customs statistics show that the city's Christmas supplies exports reached 5.17 billion yuan (approximately $710 million) in the
first three quarters, marking a 22.9% year-on-year increase. What stands out most is the obvious advance of the export peak: July saw 1.11 billion yuan in shipments, while August hit a high of 1.39 billion yuan—far earlier than the traditional September-October peak period.
"We started seeing Christmas goods in export containers as early as April this year," a Yiwu Customs official noted. "Overseas retailers are adopting a 'forward stocking' strategy to avoid logistics bottlenecks and cost fluctuations, which has directly driven the early boom in orders."
This trend aligns with China's overall foreign trade growth. General Administration of Customs data released on November 7 shows that China's total imports and exports reached 37.31 trillion yuan in the first 10 months, up 3.6% year-on-year. Exports expanded by 6.2% to 22.12 trillion yuan, with high-value products leading the growth momentum. Electromechanical products, accounting for 60.7% of total exports, rose by 8.7%, while integrated circuits and new energy vehicle parts saw increases of 24.7% and 14.3% respectively.
Market diversification has become another key driver. Latin America and the EU are Yiwu's top markets for Christmas supplies, with exports to these regions growing 17.3% and 45.0% year-on-year in the first three quarters—jointly accounting for over 60% of the city's total Christmas exports. "Brazil and other Latin American countries have emerged as strong growth engines for our business," said Jin Xiaomin, Chairman of Zhejiang Kingston Supply Chain Group.
Hong Yong, a think tank expert at the China Digital-Real Integration 50 Forum, emphasized that the early surge in Christmas orders demonstrates China's foreign trade resilience. "It's a combination of market acumen and irreplaceable manufacturing capabilities. Chinese enterprises are not only expanding into new markets but also upgrading product value, from low-cost goods to tech-empowered items."
Private enterprises continue to play a pivotal role, contributing 57% of China's total foreign trade with a 7.2% year-on-year growth. "Their flexibility allows them to quickly respond to market changes, whether in traditional auto parts or new energy segments," noted Ying Huipeng, an auto parts industry leader.
Looking ahead, industry experts remain optimistic. "China's foreign trade will benefit from its complete industrial chain, diversified markets and digital trade innovation," said Liu Tao, a senior researcher at Guangkai Industrial Research Institute. As global demand stabilizes, the resilience of "Made in China" is expected to bring more positive signals to the global supply chain.
Post time: Nov-21-2025
