SHENZHEN, China – September 4, 2026 – Ruijin Lefantian Toys Co., Ltd., a specialized manufacturer and supplier of children's toys for the cross-border e-commerce industry, is proud to announce its active participation in the 7th CHWE Global Cross-Border E-commerce Exhibition (Shenzhen) , currently underway at the Shenzhen Convention & Exhibition Center (Futian) from September 3 to 6, 2026.
Visitors are warmly invited to Booth 6D46 in Hall 6 to explore the company's latest collection of innovative children's toys, including magnetic building blocks, drawing boards, and die-cast toy vehicles—three product categories that have gained significant traction in global markets.
A Premier Platform for Cross-Border Trade
The 7th CHWE Global Cross-Border E-commerce Exhibition has established itself as the "No. 1 Cross-Border E-Commerce Trade Exhibition in China," serving as a vital
bridge connecting China's manufacturing supply chains with global consumer demand. Spanning over 80,000 square meters of exhibition space and featuring more than 1,500 exhibitors—over 80% of which are source factories—the event is expected to attract over 100,000 professional visitors.
This year's exhibition also marks a historic milestone, with the first day alone drawing 82,636 professional attendees—a record high that underscores the event's immense industry pull. The four-day event brings together 30+ major cross-border platforms including Amazon, TikTok Shop, SHEIN, and Temu, alongside more than 20 high-impact forums focused on Q4 peak-season strategies, making it the definitive destination for sellers preparing for Black Friday, Christmas, and other major global shopping events.
Three Product Pillars Driving Global Demand
At Booth 6D46, Ruijin Lefantian Toys is presenting three distinct product lines that address the most dynamic segments of the global toy market:
1. Magnetic Building Blocks – A cornerstone of the educational toy segment, magnetic building blocks have emerged as one of the fastest-growing categories in the global toy industry. According to market data, the magnetic building blocks segment is projected to reach a valuation of USD 2.5 billion by 2034, growing at a CAGR of 8.9%. Combining safety, durability, and open-ended creativity, these toys have gained strong traction across North American, European, and Middle Eastern markets. Ruijin Lefantian Toys' magnetic building blocks are designed with child-safe materials, vibrant colors, and strong magnetic connections that inspire endless architectural possibilities—from simple geometric shapes to complex 3D structures.
2. Drawing Boards – As the global market for drawing boards with flash cards is expected to reach USD 224 million by 2032, growing at a CAGR of 3.9%, this category represents a steady and expanding opportunity for cross-border sellers. Ruijin Lefantian Toys' drawing boards combine artistic expression with early childhood development, offering reusable surfaces that encourage creativity while reducing waste. These products are particularly popular among parents seeking screen-free educational activities for their children, aligning with the broader trend of "quiet time" and developmental play.
3. Die-Cast Toy Vehicles – The global die-cast vehicle market reached approximately USD 4.6 billion in 2025 and is projected to grow to nearly USD 7 billion by 2032. Beyond traditional children's play, die-cast vehicles have increasingly become collector's items for adults, with the category's adult-collector attributes continuing to strengthen. Ruijin Lefantian Toys' die-cast toy vehicles feature intricate detailing, durable construction, and diverse model selections that appeal to both young enthusiasts and serious collectors alike.
Why Cross-Border Sellers Should Visit Booth 6D46
Beyond product excellence, Ruijin Lefantian Toys offers cross-border sellers compelling value propositions:
Factory-Direct Pricing – As a direct manufacturer and supplier, the company provides competitive pricing structures that enable attractive margins for sellers.
Customization Support – Flexible options for branding, packaging, and product modifications to meet specific market requirements.
Proven Best-Sellers – Time-tested designs that consistently deliver strong sales performance and high customer satisfaction across diverse markets.
Compliance-Ready – All products are manufactured in compliance with international safety standards, including CPC and EN71 certifications, ensuring smooth customs clearance and market entry.
The Booming Global Toy Market in 2026
The timing of this exhibition aligns with a period of significant growth in the global toy industry. In the first four months of 2026 alone, toy exports from the Guangzhou Customs district exceeded RMB 3.58 billion, representing a year-on-year growth of 14.4%. Meanwhile, Yiwu's toy exports reached RMB 25.63 billion in 2025, growing by 20.1%. The magnetic building blocks sub-category has been particularly impressive, with GMV growing 28.7% year-over-year and traffic increasing by 35.7%.
Intelligent and educational toys—precisely the categories represented at Booth 6D46—have emerged as the new growth engines for China's toy exports. As global consumers increasingly prioritize products that combine entertainment with developmental value, Ruijin Lefantian Toys is strategically positioned to meet this rising demand.
Visit Us at Booth 6D46
The 7th CHWE Global Cross-Border E-commerce Exhibition continues through September 6, 2026, at the Shenzhen Convention & Exhibition Center (Futian). Cross-border sellers, brand owners, and procurement professionals are cordially invited to visit Booth 6D46 in Hall 6 to experience Ruijin Lefantian Toys' products firsthand, discuss partnership opportunities, and explore how the company's diverse toy portfolio can power your Q4 sales success.
For more information, please visit our booth or contact our sales team onsite.
About Ruijin Lefantian Toys Co., Ltd.
Ruijin Lefantian Toys Co., Ltd. is a specialized manufacturer and supplier of children's toys for the cross-border e-commerce industry, with years of expertise in product development, quality manufacturing, and international trade. The company is committed to delivering safe, innovative, and high-value toys that delight children and families around the world.
Media Contact:
Ruijin Lefantian Toys Co., Ltd.
Booth 6D46, Hall 6
Shenzhen Convention & Exhibition Center (Futian)
September 3–6, 2026
Post time: Sep-04-2026
