Guangzhou, May 3, 2025 — The 137th China Import and Export Fair (Canton Fair), the world’s largest trade event, is in full swing at the China Import and Export Fair Complex in Guangzhou. With Phase III (May 1–5) focusing on toys, maternal and infant products, and lifestyle goods, over 31,000 exhibitors and 200,000 pre-registered international buyers are driving dynamic trade exchanges14. Among the standout participants is Ruijin Six Trees E-Commerce Co., Ltd., a leading innovator in children’s toys, which is leveraging the fair’s global platform to showcase its playful and practical product lineup at Booths 17.1E09 & 17.1E39.
Ruijin Six Trees Captivates Buyers with Diverse Toy Portfolio
At Phase III of the Canton Fair, Ruijin Six Trees has drawn significant attention for its 2025 collection of yo-yos, bubble toys, mini fans, water gun toys, game consoles, and cartoon car toys. Designed to balance entertainment with safety, these products comply with international standards such as EU EN71 and U.S. ASTM F963, catering to growing demand for durable and child-friendly toys.
David, the company’s representative, noted, “The Canton Fair is a gateway to global markets. Buyers from Europe, the Middle East, and Southeast Asia have shown strong interest in our samples, particularly the solar-powered bubble toys and collapsible cartoon car toys that emphasize portability and sustainability.” Over 500 business cards and 200 product samples were distributed during the first three days, with the team actively following up on leads to secure partnerships.
The “Toys & Baby Products” zone, where Ruijin Six Trees is exhibiting, has become a focal point for buyers seeking innovative designs. The fair’s emphasis on “Better Life” aligns with the company’s strategy to blend creativity with practicality—evident in its mini fans with LED lights and water guns featuring eco-friendly biodegradable materials.
Canton Fair Phase III Highlights: Bridging Innovation and Global Demand
The 137th Canton Fair underscores China’s role as a global manufacturing hub, with Phase III attracting buyers from 215 countries and regions. Key trends observed include:
Sustainability in Play: Over 30% of toy exhibitors now prioritize recyclable or biodegradable materials, mirroring Ruijin Six Trees’ use of non-toxic plastics and solar-powered features.
Tech-Enhanced Toys: Interactive elements, such as motion sensors in game consoles and app-connected cartoon cars, are gaining traction among buyers.
Cross-Border E-Commerce Integration: The fair’s hybrid model, combining in-person exhibits with a year-round online platform, enables SMEs like Ruijin Six Trees to extend their reach post-event.
Post-Fair Momentum: Ruijin Six Trees Eyes Long-Term Partnerships
With the Canton Fair Phase III concluding on May 5, Ruijin Six Trees’ team has returned to its headquarters, ready to advance negotiations with prospective clients. “We’ve connected with distributors from Latin America and North Africa who are keen to introduce our products to their markets,” David shared. “We welcome all partners to visit our facility and explore customized solutions.”
The company’s B2B-focused strategy—emphasizing bulk orders and OEM collaborations—aligns with the fair’s mission to foster global trade resilience. Buyers can still access product details and catalogs via the Canton Fair’s digital platform or the company’s website, www.lefantiantoys.com.
Why Canton Fair Remains a Global Trade Pillar
Diverse Participation: Over 55 exhibition sections and 172 product zones cater to industries ranging from advanced manufacturing to lifestyle goods.
Hybrid Engagement: The integration of AI-powered matchmaking and virtual booths ensures continuous business opportunities beyond the physical event.
Emerging Market Focus: Buyers from Belt and Road Initiative countries account for 68% of attendees, reflecting expanding trade corridors.
Looking Ahead
Ruijin Six Trees plans to expand its presence at upcoming trade events, including the China (Xiamen) Cross-Border E-Commerce Expo in June 2025, to further solidify its international footprint. “Our goal is to become a household name in nurturing joy and creativity through safe, imaginative toys,” David added.
About Ruijin Six Trees E-Commerce Co., Ltd.
Founded in 2018, Ruijin Six Trees specializes in designing and manufacturing children’s toys that prioritize safety, innovation, and environmental responsibility. Certified under EU and U.S. standards, the company exports to over 30 countries and continues to refine its offerings based on global market trends.
For inquiries, contact:
David, Sales Manager
Phone: +86 131 1868 3999
Email: info@yo-yo.net.cn
Website: www.lefantiantoys.com
Post time: May-08-2025
