Pamene chilimwe chikupitirira ndipo tikulowa mu Ogasiti, makampani opanga zoseweretsa padziko lonse lapansi ali okonzeka kwa mwezi umodzi wodzaza ndi zochitika zosangalatsa komanso zomwe zikuyenda bwino. Nkhaniyi ikuyang'ana maulosi ofunikira komanso zidziwitso za msika wa zidole mu Ogasiti 2024, kutengera zomwe zikuchitika komanso njira zomwe zikubwera.
1. Kukhazikika ndiZoseweretsa Eco-Friendly
Kumanga pakukula kwa Julayi, kukhazikika kumakhalabe kofunikira mu Ogasiti. Ogula akuchulukirachulukira kufunafuna zinthu zokomera zachilengedwe, ndipo opanga zoseweretsa akuyembekezeka kupitiriza kuyesetsa kukwaniritsa izi. Tikuyembekezera kukhazikitsidwa kwatsopano kwazinthu zingapo zomwe zikuwonetsa zida zokhazikika komanso mapangidwe osamala zachilengedwe.
Mwachitsanzo, osewera akulu ngati LEGO ndi Mattel atha kuyambitsa zoseweretsa zokometsera zachilengedwe, kukulitsa zomwe apeza kale. Makampani ang'onoang'ono amathanso kulowa mumsika ndi njira zatsopano, monga zowola kapena zobwezerezedwanso, kuti azisiyanitsidwa ndi gawo lomwe likukulali.
2. Kupititsa patsogolo mu Smart Toys
Kuphatikiza kwaukadaulo muzoseweretsa kukuyembekezeka kupitilira mu Ogasiti. Kutchuka kwa zoseweretsa zanzeru, zomwe zimapereka zochitika zolumikizana komanso zamaphunziro, sizikuwonetsa kutsika. Makampani akuyenera kuwulula zatsopano zomwe zimagwiritsa ntchito nzeru zamakono (AI), augmented reality (AR), ndi Internet of Things (IoT).
Titha kuyembekezera zolengeza kuchokera kumakampani opanga zoseweretsa omwe amayendetsedwa ndiukadaulo monga Anki ndi Sphero, omwe atha kuyambitsa mitundu yawo yamaloboti oyendetsedwa ndi AI ndi zida zophunzitsira. Zogulitsa zatsopanozi zitha kukhala ndi kuyanjana kwabwino, kuwongolera ma aligorivimu ophunzirira, ndikuphatikizana mopanda malire ndi zida zina zanzeru, zomwe zimapatsa ogwiritsa ntchito olemera.
3. Kukulitsa Zoseweretsa Zosonkhanitsidwa
Zoseweretsa zosonkhanitsidwa zimapitilirabe kukopa ana komanso otolera akuluakulu. M'mwezi wa Ogasiti, izi zikuyembekezeka kukulirakulira ndi zotulutsa zatsopano komanso zosintha zapadera. Mitundu ngati Funko Pop!, Pokémon, ndi LOL Surprise mwina ayambitsa zosonkhanitsira zatsopano kuti asunge chidwi cha ogula.
Kampani ya Pokémon, makamaka, ikhoza kupindula ndi kutchuka kwachiwongola dzanja chake potulutsa makhadi atsopano ogulitsa, malonda ang'onoang'ono, ndi zomangira zomwe zikubwera masewero a kanema. Momwemonso, Funko atha kutulutsa ziwerengero zapadera zanyengo yachilimwe ndikuthandizana ndi mabungwe odziwika bwino atolankhani kuti apange zosonkhanitsa zomwe zimafunidwa kwambiri.
4. Kuwonjezeka kwa KufunaZoseweretsa Zamaphunziro ndi STEM
Makolo akupitiriza kufunafuna zoseweretsa zomwe zimapereka phindu la maphunziro, makamaka zomwe zimalimbikitsa maphunziro a STEM (Sayansi, Technology, Engineering, ndi Masamu). Ogasiti akuyembekezeka kuwona kuchuluka kwa zoseweretsa zatsopano zamaphunziro zomwe zimapangitsa kuphunzira kukhala kosangalatsa komanso kosangalatsa.
Mitundu ngati LittleBits ndi Snap Circuits akuyembekezeka kutulutsa zida za STEM zosinthidwa zomwe zimabweretsa malingaliro ovuta kwambiri m'njira yofikirika. Kuphatikiza apo, makampani ngati Osmo amatha kukulitsa masewera awo osiyanasiyana omwe amaphunzitsa zolemba, masamu, ndi maluso ena kudzera mumasewera.
5. Mavuto mu Supply Chain
Kusokonekera kwa mayendedwe azinthu zoseweretsa kwakhala vuto losalekeza pamakampani opanga zidole, ndipo izi zikuyembekezeka kupitilira mu Ogasiti. Opanga amatha kukumana ndi kuchedwa komanso kuwonjezereka kwamitengo yazinthu zopangira ndi kutumiza.
Poyankha, makampani atha kufulumizitsa zoyesayesa zosinthira magawo awo ogulitsa ndikuyika ndalama pakupanga kwawoko. Titha kuwonanso mgwirizano wochulukirapo pakati pa opanga zoseweretsa ndi makampani opanga zoseweretsa kuti athandizire kuwongolera magwiridwe antchito ndikuwonetsetsa kuti zinthu zikutumizidwa munthawi yake nyengo yatchuthi isanafike.
6. Kukula kwa E-Commerce ndi Njira Zamakono
Kusintha kogulira pa intaneti, komwe kudakulitsidwa ndi mliri, kudzakhalabe kofala mu Ogasiti. Makampani opanga zidole akuyembekezeka kuyika ndalama zambiri pamapulatifomu a e-commerce komanso njira zotsatsira digito kuti afikire anthu ambiri.
Ndi nyengo yobwerera kusukulu ikupita patsogolo, tikuyembekeza zochitika zazikulu zogulitsa pa intaneti komanso kutulutsa kwa digito kokha. Ma Brand atha kukulitsa malo ochezera a pa TV ngati TikTok ndi Instagram kuti ayambitse makampeni otsatsa, kucheza ndi olimbikitsa kuti apititse patsogolo kuwoneka kwazinthu ndikuyendetsa malonda.
7. Kuphatikizana, Kupeza, ndi Mgwirizano wa Strategic
Ogasiti akuwoneka kuti akupitilizabe kuphatikizika ndi kugula mumakampani azoseweretsa. Makampani adzafuna kukulitsa mbiri yazinthu zawo ndikulowa m'misika yatsopano kudzera m'mapangano abwino.
Mwachitsanzo, Hasbro atha kuyang'ana kuti apeze makampani ang'onoang'ono, opanga zida zamakono kapena zoseweretsa zamaphunziro kuti alimbikitse zopereka zawo. Spin Master amathanso kutsata zogula kuti akweze gawo lawo lazoseweretsa zaukadaulo, kutsatira kugula kwawo kwaposachedwa kwa Hexbug.
8. Kugogomezera pa Kupereka Chilolezo ndi Mgwirizano
Zochita zamalayisensi ndi mgwirizano pakati pa opanga zoseweretsa ndi ma franchise osangalatsa akuyembekezeka kukhala gawo lalikulu mu Ogasiti. Mgwirizanowu umathandizira otsatsa kutengera zomwe zilipo kale ndikupanga zotsatsa zatsopano.
Mattel atha kuyambitsa zidole zatsopano zowuziridwa ndi makanema omwe akubwera kapena makanema otchuka pa TV. Funko atha kukulitsa mgwirizano wake ndi Disney ndi zimphona zina zosangalatsa kuti awonetse ziwerengero kutengera otchulidwa akale komanso amasiku ano, kuyendetsa kufunikira pakati pa otolera.
9. Kusiyanasiyana ndi Kuphatikizidwa mu Mapangidwe a Toy
Kusiyanasiyana ndi kuphatikizika kudzapitirizabe kukhala mitu yofunika kwambiri pamakampani opanga zidole. Ma Brand akuyenera kubweretsa zinthu zambiri zomwe zikuwonetsa kusiyanasiyana kosiyanasiyana, maluso, komanso zokumana nazo.
Titha kuwona zidole zatsopano zochokera ku American Girl zomwe zimayimira mitundu, zikhalidwe, ndi maluso osiyanasiyana. LEGO ikhoza kukulitsa mitundu yosiyanasiyana ya anthu, kuphatikiza akazi, osakhala a binary, ndi olumala pamaseti awo, kulimbikitsa kuphatikizidwa ndi kuyimilira pamasewera.
10.Global Market Dynamics
Madera osiyanasiyana padziko lonse lapansi adzawonetsa zochitika zosiyanasiyana mu Ogasiti. Ku North America, chidwi chingakhale pa zoseweretsa zakunja ndi zogwira ntchito pamene mabanja amafunafuna njira zosangalalira masiku otsala achilimwe. Misika yaku Europe ikhoza kuwona chidwi chopitilira pa zoseweretsa zachikhalidwe monga masewera a board ndi ma puzzles, motsogozedwa ndi zochitika zapabanja.
Misika yaku Asia, makamaka China, ikuyembekezeka kupitilirabe kukula. Mapulatifomu a E-commerce monga Alibaba ndi JD.com atha kunena za malonda amphamvu mgulu lazoseweretsa, ndikufunika kodziwika bwino kwa zoseweretsa zaukadaulo komanso zamaphunziro. Kuphatikiza apo, misika yomwe ikubwera ku Latin America ndi Africa imatha kuwona kuchulukira kwa ndalama komanso kukhazikitsidwa kwazinthu pomwe makampani akufuna kugwiritsa ntchito mabizinesi omwe akukulawa.
Mapeto
Ogasiti 2024 akulonjeza kukhala mwezi wosangalatsa kwa makampani opanga zoseweretsa padziko lonse lapansi, wodziwika ndi luso, kukula mwanzeru, komanso kudzipereka kosasunthika pakukhazikika komanso kuphatikizidwa. Pamene opanga ndi ogulitsa amayang'ana zovuta zamtundu wazinthu ndikusintha zomwe amakonda ogula, iwo omwe amakhala okhwima komanso omvera zomwe zikubwera adzakhala okonzeka kugwiritsa ntchito mwayi womwe uli mtsogolo. Kusinthika kwamakampani kumapangitsa kuti ana ndi osonkhanitsa apitirize kusangalala ndi zoseweretsa zosiyanasiyana, zomwe zimalimbikitsa luso, kuphunzira, ndi chisangalalo padziko lonse lapansi.
Nthawi yotumiza: Jul-25-2024
