Pamene chapakati pa 2024 chikuzungulira, msika wa zoseweretsa wapadziko lonse lapansi ukupitilirabe, kuwonetsa zochitika zazikulu, kusintha kwamisika, ndi zatsopano. Mwezi wa July wakhala mwezi wosangalatsa kwambiri pamakampani, omwe amadziwika ndi kukhazikitsidwa kwatsopano kwa zinthu, kuphatikiza ndi kupeza, kuyesetsa kukhazikika, ndi zotsatira za kusintha kwa digito. Nkhaniyi ikufotokoza zomwe zikuchitika komanso zomwe zikuchitika pamsika wamasewera mwezi uno.
1. Kukhazikika Kumatengera Pakatikati Chimodzi mwazinthu zomwe zadziwika kwambiri mu Julayi ndikukula kwamakampani pakukhazikika. Ogula amasamala kwambiri zachilengedwe kuposa kale, ndipo opanga zoseweretsa akuyankha. Mitundu yayikulu ngati LEGO, Mattel, ndi Hasbro onse alengeza zakupita patsogolo kwazinthu zokomera chilengedwe.
Mwachitsanzo, LEGO yadzipereka kugwiritsa ntchito zipangizo zokhazikika muzinthu zake zonse zazikulu ndi zoyikapo pofika chaka cha 2030. Mu July, kampaniyo inayambitsa mzere watsopano wa njerwa zopangidwa kuchokera ku mabotolo apulasitiki okonzedwanso, zomwe zikuwonetsa gawo lalikulu paulendo wawo wopita ku chitukuko. Mattel adabweretsanso zoseweretsa zatsopano pansi pa gulu lawo la "Barbie Loves the Ocean", lopangidwa kuchokera ku mapulasitiki omangidwanso m'nyanja.
2. Kuphatikiza kwaukadaulo ndi Zoseweretsa Zanzeru
Ukadaulo ukupitilizabe kusinthiratu makampani opanga zidole. July wawona kuchuluka kwa zoseweretsa zanzeru zomwe zimaphatikiza luntha lochita kupanga, zenizeni zenizeni, ndi intaneti ya Zinthu (IoT). Zoseweretsazi zidapangidwa kuti zizipereka zokumana nazo komanso zamaphunziro, kutsekereza kusiyana pakati pamasewera amthupi ndi digito.
Anki, omwe amadziwika ndi zoseweretsa za robotic zoyendetsedwa ndi AI, adawulula zomwe apeza posachedwa, Vector 2.0, mu Julayi. Mtundu watsopanowu uli ndi kuthekera kowonjezereka kwa AI, kupangitsa kuti ikhale yolumikizana komanso yomvera malamulo a ogwiritsa ntchito. Kuonjezera apo, zoseweretsa zenizeni zowonjezera monga Merge Cube, zomwe zimalola ana kugwira ndi kuyanjana ndi zinthu za 3D pogwiritsa ntchito piritsi kapena foni yamakono, akuyamba kutchuka.
3. Kuwonjezeka kwa Zosonkhanitsa
Zoseweretsa zosonkhanitsidwa zakhala zikuyenda bwino kwa zaka zingapo, ndipo Julayi walimbitsa kutchuka kwawo. Mitundu ngati Funko Pop!, Pokémon, ndi LOL Surprise ikupitilizabe kulamulira msika ndi zotulutsa zatsopano zomwe zimakopa ana ndi otolera achikulire.
Mu Julayi, Funko adakhazikitsa gulu la San Diego Comic-Con lapadera, lokhala ndi ziwerengero zochepa zomwe zidadzetsa chipwirikiti pakati pa otolera. Kampani ya Pokémon idatulutsanso makadi atsopano ogulitsa ndi malonda kuti azikondwerera chaka chawo chokhazikika, kusunga msika wawo wamphamvu.
4. Zoseweretsa Zamaphunziromu High Demand
Ndi makolo akufunafuna zoseweretsa zomwe zimapereka phindu la maphunziro, kufunika kwaChithunzi cha STEM(Science, Technology, Engineering, and Mathematics) zoseweretsa zachuluka. Makampani akuyankha ndi zinthu zatsopano zopangidwira kuti kuphunzira kusangalatse.
July adawona kutulutsidwa kwa zida zatsopano za STEM kuchokera kuzinthu monga LittleBits ndi Snap Circuits. Zidazi zimalola ana kupanga zida zawo zamagetsi ndikuphunzira zoyambira zamagawo ndi mapulogalamu. Osmo, dzina lodziwika bwino pophatikiza masewera a digito ndi masewera olimbitsa thupi, adayambitsa masewera atsopano omwe amaphunzitsa ma code ndi masamu kudzera mumasewera.
5. Zotsatira za Nkhani za Global Supply Chain
Kusokonekera kwapadziko lonse lapansi komwe kumachitika chifukwa cha mliri wa COVID-19 kukupitilirabe kukhudza msika wa zidole. July wawona opanga akulimbana ndi kuchedwa ndi kuwonjezeka kwa mtengo wa zipangizo ndi kutumiza.
Makampani ambiri akuyang'ana kusinthasintha maunyolo awo kuti athetse mavutowa. Ena akuikanso ndalama zogulira m’dzikolo kuti achepetse kudalira zombo zapadziko lonse. Ngakhale pali zovuta izi, makampaniwa amakhalabe olimba, pomwe opanga amapeza njira zatsopano zothanirana ndi zomwe ogula amafuna.
6. E-Commerce ndi Digital Marketing
Kusintha kopita kukagula pa intaneti, komwe kukuchulukirachulukira ndi mliri, sikuwonetsa zizindikiro za kuchepa. Makampani opanga zidole akuika ndalama zambiri pamapulatifomu a e-commerce komanso malonda a digito kuti afikire makasitomala awo.
Mu Julayi, mitundu ingapo idayambitsa zochitika zazikulu zogulitsa pa intaneti komanso kutulutsa kwapaintaneti kokha. Amazon's Prime Day, yomwe idachitika mkati mwa Julayi, idawona malonda amtundu wa zidole, ndikuwonetsa kufunikira kwa njira zama digito. Malo ochezera a pa TV ngati TikTok ndi Instagram akhalanso zida zofunika kwambiri zotsatsa, zomwe zimapangitsa kuti anthu azigwirizana kuti alimbikitse malonda awo.
7. Kuphatikiza ndi Kupeza
Julayi wakhala mwezi wotanganidwa wophatikizana ndikugula zinthu zoseweretsa. Makampani akuyang'ana kukulitsa ma portfolio awo ndikulowa m'misika yatsopano pogwiritsa ntchito njira zogulira.
Hasbro adalengeza kuti apeza situdiyo yamasewera a indie D20, omwe amadziwika ndi masewera awo a board ndi ma RPG. Kusuntha uku kukuyembekezeka kulimbikitsa kukhalapo kwa Hasbro pamsika wamasewera a tebulo. Pakadali pano, Spin Master adapeza Hexbug, kampani yomwe imagwira ntchito zoseweretsa za robotic, kuti ipititse patsogolo zoseweretsa zawo zamakono.
8. Udindo wa Kupereka Chilolezo ndi Mgwirizano
Kupereka zilolezo ndi mgwirizano zikupitilizabe kuchita mbali yofunika kwambiri pantchito yamasewera. July wawona maubwenzi angapo apamwamba pakati pa opanga zidole ndi ma franchise osangalatsa.
Mwachitsanzo, Mattel, adayambitsa mzere watsopano wamagalimoto a Hot Wheels owuziridwa ndi Marvel Cinematic Universe, kutengera kutchuka kwa makanema apamwamba. Funko adakulitsanso mgwirizano wake ndi Disney, kutulutsa ziwerengero zatsopano kutengera anthu akale komanso amasiku ano.
9. Kusiyanasiyana ndi Kuphatikizidwa mu Mapangidwe a Toy
Pali kugogomezera kuchulukirachulukira pakusiyanasiyana komanso kuphatikizidwa mkati mwamakampani azoseweretsa. Brands akuyesetsa kupanga zinthu zomwe zikuwonetsa dziko losiyanasiyana lomwe ana amakhalamo.
Mu Julayi, American Girl adayambitsa zidole zatsopano zoimira mitundu ndi maluso osiyanasiyana, kuphatikiza zidole zokhala ndi zothandizira kumva komanso zikuku. LEGO idakulitsanso mitundu yosiyanasiyana ya zilembo, kuphatikiza ziwerengero zachikazi komanso zopanda binary pamaseti awo.
10. Global Market Insights
M'madera, misika yosiyanasiyana ikukumana ndi zochitika zosiyanasiyana. Ku North America, pali kufunikira kwakukulu kwa zoseweretsa zakunja ndi zogwira ntchito pamene mabanja amafunafuna njira zosangalalira ana nthawi yachilimwe. Misika yaku Europe ikuyambanso kuyambiranso zoseweretsa zachikhalidwe monga masewera a board ndi puzzles, motsogozedwa ndi chikhumbo chakuchita zolumikizana ndi mabanja.
Misika yaku Asia, makamaka China, ikupitilizabe kukula. Zimphona za e-commerce ngatiAlibabandi JD.com lipoti lachulukitsa malonda mgulu la zoseweretsa, ndikufunika kodziwika bwino kwa zoseweretsa zamaphunziro ndi ukadaulo.
Mapeto
Mwezi wa July wakhala mwezi wosangalatsa kwambiri pamakampani opanga zoseweretsa padziko lonse lapansi, wodziwika ndi luso lazopangapanga, kuyesetsa kukhazikika, komanso kukula mwanzeru. Pamene tikulowera kumapeto kwa chaka cha 2024, izi zikuyembekezeka kupitiliza kupanga msika, ndikupangitsa kuti msika ukhale wokhazikika, waukadaulo, komanso tsogolo lophatikizana. Opanga zoseweretsa ndi ogulitsa ayenera kukhala okhwima ndi kulabadira izi kuti agwiritse ntchito mwayi womwe akupereka ndikuwongolera zovuta zomwe amabweretsa.
Nthawi yotumiza: Jul-24-2024
