Makampani opanga zoseweretsa, nthawi zonse amakhala amphamvu komanso amphamvu, akupitiliza kusinthika ndi zatsopano komanso zatsopano zomwe zimakopa chidwi cha ana ndi akulu omwe. Kuchokera ku zoseweretsa zazing'ono zomwe zimatchuka pakati pa achinyamata mpaka kukhazikitsidwa kwa zida zapadera za Star Wars Lego zokondwerera zaka 25, gawoli lili ndi ntchito zambiri. Nkhaniyi ikufotokoza nkhani zaposachedwa komanso zomwe zikuchitika mdziko la zoseweretsa, zomwe zikupereka chithunzithunzi cha zomwe zili zotentha komanso zomwe zikubwera m'dera losangalatsali.
Chimodzi mwazinthu zomwe zapangitsa kuti mafunde achuluke posachedwa ndi kuchuluka kwa zoseweretsa zazing'ono, zomwe zimasangalatsa kwambiri achinyamata omwe amakonda kudya zakudya zapamwamba komanso kutolera zinthu zina. Zoseweretsazi sizimangopereka chisangalalo chowoneka komanso zimagwira ntchito ngati zoyambitsa zokambirana ndi zosonkhanitsa.
Pazoseweretsa zachikhalidwe, Lego ikupitilizabe kulamulira ndi mndandanda wake wa Star Wars, ndikukondwerera zaka 25 ndi nkhani yapadera ya magazini ya Blue Ocean Lego Star Wars. Kusindikizaku kumakhala ndi Darth Vader minifigure yokhayokha, yotsatiridwa ndi canister yachitsulo ndi khadi yagolide, ndikuwonjezera kukhudza kwapamwamba kunjerwa zamasewera apamwamba.
Zoseweretsa zamaphunziro ndi gawo lina lomwe likuwona zatsopano. Zogulitsa monga Electric Boy, zomwe zimaphunzitsa chidziwitso chozungulira pogwiritsa ntchito makina amagetsi enieni, zikupanga malingaliro afiziki kukhala osangalatsa komanso ofikirika kwa ana. Zoseweretsa zotere zimaphatikiza zosangalatsa ndi kuphunzira, kukonzekera m'badwo wotsatira wa magawo a STEM ndikuwasangalatsa.
Kuphatikizika kwaukadaulo muzoseweretsa sikungokhala kumagulu a maphunziro; imafikiranso kuzinthu zosangalatsa. Mwachitsanzo, magalimoto oyenda patali okhala ndi madoko a USB ndi mawonetsero opepuka, komanso ndege zotsogola zotsogola zakutali zomwe zimafanizira ma bomba amoyo weniweni, zimapereka masewera apamwamba kwambiri. Kupita patsogolo kwaukadaulo kumeneku kumalemeretsa nthawi yosewera ya ana, kuwapatsa mwayi wodziwonetsa msanga ku mfundo zovuta zamakina ndi zamagetsi.
Kupereka zilolezo ndi malonda mozungulira ma IP odziwika (Intellectual Properties) kukupitilizabe kukhala kopindulitsa kumakampani azoseweretsa. Kuchita bwino kwa Alibaba pakugwiritsa ntchito IP pamabizinesi kumawunikira momwe mayanjano abwino komanso kutsatsa mwanzeru kungabweretsere ndalama zambiri. Ndi mayanjano oyenera, opanga zoseweretsa amatha kutengera zomwe zilipo kale, kuyendetsa malonda ndi kuzindikira mtundu.
Komabe, makampani opanga zidole amakumana ndi zovuta, kuphatikizapo kutsata malamulo. Kukhazikitsidwa kwa muyezo wadziko lonse wa GB 42590-2023 wamagalimoto apamtunda osayendetsedwa ndi anthu kuyambira pa Juni 1, 2024, ndi State Administration for Market Regulation kumatsimikizira kufunikira kwa chitetezo ndi chitetezo pakupanga ndi kugulitsa zoseweretsa zoseweretsa.
Kutetezedwa kwa ufulu wachidziwitso kudakali nkhani yofunika kwambiri. Masitolo angapo adakumana ndi zilango ndipo adachotsa zinthu zawo m'mashelefu pogulitsa zoseweretsa zabodza, monga "Ultraman" ndi "Hatsune Miku." Zochitazi zikuwonetsa kudzipereka kwamakampani polimbana ndi umbava ndikuwonetsetsa kuti ogula alandila zinthu zenizeni, zapamwamba kwambiri.
Ma seti ochepa, monga mtolo wa sutikesi wa Iron Man wotsogozedwa ndi kanema wa "Iron Man 2", akuwonetsa momwe zoseweretsa zingatsekeretse kusiyana pakati pa filimu ndi zenizeni, kupatsa mafani kulumikizana kowoneka ndi anthu omwe amawakonda pa skrini. Kutulutsa kochepa kotereku nthawi zambiri kumakhala zinthu zomwe zimafunidwa kwambiri, zomwe zimakulitsa kukopa kwa malonda amafilimu.
Kuyang'ana m'tsogolo, makampani opanga zidole akhazikitsidwa kuti apitilize kukumbatira kukhazikika komanso kusungika kwachilengedwe muzinthu ndi njira zopangira. Ogula akayamba kusamala kwambiri ndi chilengedwe, zoseweretsa zopangidwa kuchokera ku zinthu zobwezerezedwanso kapena zopangidwira kuti zibwezeretsedwenso zitha kukopeka. Kuphatikiza apo, kuyang'ana pa kuphatikizika ndi kusiyanasiyana pakupanga zoseweretsa kupitilira, kukondwerera zikhalidwe zosiyanasiyana ndikuphwanya miyambo yachikhalidwe ya jenda pazoseweretsa.
Pomaliza, zomwe zachitika posachedwa pamakampani opanga zoseweretsa zikuwonetsa gawo lomwe silimangotsatira zomwe msika likufuna komanso likuchita mwachangu pakukonza zokonda zamtsogolo. Pamene matekinoloje akupita patsogolo komanso zokonda zapadziko lonse lapansi zikusintha, zoseweretsa zikusintha kuti zipereke phindu la maphunziro komanso zosangalatsa, kuwonetsetsa kuti zikukhalabe gawo lofunikira la chikhalidwe chaubwana ndi osonkhanitsa padziko lonse lapansi.
Nthawi yotumiza: Jun-13-2024
