Mutu wamba: Kuchokera ku AI-Driven Exports to Green Play, Global Toy Industry Imayendetsa Mavuto ndi Ma chart a Course for Growth.
Pamene mwezi womaliza wa 2025 ukuyamba, msika wa zoseweretsa wapadziko lonse lapansi waima pamzere wakuchira modabwitsa komanso kusintha kwaukadaulo. Chaka chatanthauzidwa ndi kuphatikiza kwamphamvu kwa zofuna za ogula, kutengera kwaukadaulo kopitilira muyeso, ndikusintha kogwirizana kukhazikika. Kusanthula kwankhaniku kumawunikiranso zomwe zikuchitika mu 2025 ndikulosera zatsopano zomwe zidzafotokozere bwalo lamasewera mu 2026.
2025 Mukuwunikanso: Chaka Chobwezeretsa Mwanzeru ndi Kutumiza Kwachikhalidwe
Kuyambira nthawi yochita bwino kwambiri, msika wapadziko lonse lapansi wa zidole unalandilidwa bwino mu 2025. Zambiri zamakampani zikuwonetsa kuwonjezeka kwa 7% pakugulitsa zidole m'magawo atatu oyamba, motsogozedwa ndi kuchuluka kwa 33% kwa zophatikizika komanso kukwera kwa 14% kwa zoseweretsa zololedwa-10. Kukula kumeneku sikunali kofanana koma kunatsogozedwa bwino ndi zigawo ndi makampani omwe adalandira zatsopano.
Nkhani yodziwika bwino kwambiri yapachaka inali kukula kwamphamvu kwa zoseweretsa zanzeru, makamaka zochokera ku China, dziko logulitsa zidole zazikulu kwambiri padziko lonse lapansi. M'malo akuluakulu opanga zinthu monga Shantou, kuphatikiza kwa Artificial Intelligence (AI) kwasinthanso zogulitsa kunja. Malipoti amakampani am'deralo akuwonetsa kuti zoseweretsa zoyendetsedwa ndi AI tsopano zimatenga pafupifupi 30% yazogulitsa kunja kuchokera kumabizinesi ofunikira, chiwonjezeko chokulirapo kuchokera kuchepera 10% chaka chatha 3. Makampani adanenanso za kukula kwa madongosolo kupitilira 200% kwa ziweto za AI, maloboti opangira mapulogalamu, ndi zoseweretsa zophunzitsira, zomwe zidasungidwa mpaka 2026-3.
Kufanana ndi kukwera kwaukadaulo kunali kukwera kosalekeza kwa zoseweretsa za "Guochao," kapena "National Trend". Kuphatikizika kwa zikhalidwe zaku China ndi mapangidwe amakono kunakhala injini yamphamvu yotumiza kunja. M'magawo atatu oyambilira a 2025, zoseweretsa zaku China zotumizidwa kunja kwa zikondwerero, zidole, ndi zoseweretsa zooneka ngati nyama zidaposa 50 biliyoni RMB, kufikira mayiko ndi zigawo 200-3-6. Chidaliro chachikhalidwe ichi, chophatikizidwa ndi kasamalidwe kaukadaulo ka IP komanso kutsatsa kwapa media media, zidalola mitundu kuyitanitsa mitengo yamtengo wapatali ndikumanga madera okonda padziko lonse lapansi-7-8.
Chiyembekezo cha 2026: Mizati ya Sewero lamtsogolo
Kuyang'ana m'tsogolo, 2026 ili pafupi kupangidwa ndi machitidwe angapo olumikizana omwe amathandizira kusinthika kwa ogula.
Kukula kwa Masewero Okhazikika: Kufuna kwa ogula, motsogozedwa ndi makolo osamala zachilengedwe, komanso kukhwimitsa malamulo apadziko lonse lapansi kupangitsa kukhazikika kukhala chofunikira choyambirira, osati gawo lazambiri. Cholingacho chiwonjezeke kupitilira zida zobwezerezedwanso kuti ziphatikizepo moyo wonse wazinthu - kukhazikika, kukonzanso, komanso kuthanso kwa moyo-2. Yembekezerani kuchuluka kwa zoseweretsa zopangidwa kuchokera ku nsungwi, bio-pulasitiki, ndi zinthu zina zongowonjezedwanso, limodzi ndi kuvomerezeka komwe kukukulirakulira kwa msika wachiwiri-2.
Advanced AI ndi Hyper-Personalization: Zoseweretsa za AI za 2026 zisintha kuchokera kuzinthu zatsopano kukhala mabwenzi ophunzirira. Zogulitsa zam'tsogolo zidzakhala ngati "injini zofotokozera nthano" kapena ophunzitsa makonda, pogwiritsa ntchito makina ophunzirira kukonza nkhani, kusintha zovuta, ndikukula ndi gawo lachitukuko la 2 la mwana. Izi zikugwirizana ndi gawo lamasewera la STEAM (Sayansi, Ukadaulo, Umisiri, Zaluso, Masamu), lomwe likuyembekezeka kukhala msika wa $ 31.62 biliyoni pofika 2026-2-4.
Chilengedwe Chopatsa Chilolezo Chimakula: Zoseweretsa zokhala ndi chilolezo, zomwe zimapanga kale gawo limodzi mwa magawo atatu a msika waku US, zipitiliza kukhala dalaivala wamkulu-10. Njira ya 2026 ikuphatikiza mgwirizano wozama, wachangu, komanso wapadziko lonse lapansi. Kutsatira njira zomenyedwa ngati KPop Demon Hunters, ma studio ndi opanga zoseweretsa azipanikiza nthawi yachitukuko kuti apindule ndi ma virus nthawi yomweyo-10. Kupereka ziphaso kudzawonanso kukula kuchokera kumagulu omwe siachikhalidwe monga masewera apakanema (Warhammer) ndi odziwika bwino (Sanrio), omwe adawona kuti malonda akuwonjezeka ndi 68% ndi 65% motsatana mu 2024-10.
Kuyenda Mphepo Yamkuntho: Tariffs ndi Kusintha
Kupita patsogolo kwamakampani sikukhala ndi zovuta. Kukakamira kwakukwera kwamitengo yamitengo komanso kutsika kwamitengo kosayembekezereka, makamaka komwe kumakhudza ma chain okhazikika ku China, zidakali zodetsa nkhawa kwambiri-10. Poyankha, opanga otsogola akufulumizitsa njira zapawiri: kusiyanitsa kupanga kumadera osiyanasiyana kuti achepetse zovuta zamitengo ndikusintha mosalekeza pakuyika, kukonza, ndi mapangidwe kuti ateteze mitengo ya ogula-10.
Mapeto
Makampani opanga zoseweretsa a 2025 adawonetsa kuti mphamvu zake zazikulu ndizokhazikika. Pogwiritsa ntchito AI, kulimbikitsa kukhulupirika kwa chikhalidwe, ndikuyamba kusintha kwake kobiriwira, yakhazikitsa maziko olimba. Pamene tikulowa mu 2026, kupambana kudzakhala kwa iwo omwe amatha kuphatikiza masewera anzeru, udindo wa chilengedwe, komanso nthano zokopa. Makampani omwe amayendetsa trifecta yovutayi samangotenga gawo la msika komanso adzafotokozera tsogolo lamasewera a m'badwo watsopano.
Nthawi yotumiza: Dec-06-2025
