Manotsi ekuenzanisa: Iyo Toy Market Showdown pakati peChenghai neYiwu

Nhanganyaya:

Indasitiri yematoyi, chikamu chemabhiriyoni emadhora, iri kusimukira muChina nemaguta ayo maviri, Chenghai neYiwu, akatanhamara senzvimbo dzakakosha. Nzvimbo yega yega ine yakasarudzika maitiro, masimba, uye mipiro kumusika wepasirese wematoyi. Ongororo iyi yekuenzanisa inotarisisa mune akasiyana maindasitiri ematoyi eChenghai neYiwu, achipa manzwisisiro muzvakanakira zvemakwikwi, kugona kugadzira, uye mhando dzebhizinesi.

matoyi fekitari
magnetic tiles

Chenghai: Nzvimbo Yekuzvarwa yeInnovation uye Branding

Iri mumhenderekedzo yekumaodzanyemba kwakadziva kumabvazuva kweGuangdong Province, Chenghai dunhu chikamu cheguta guru reShantou uye inozivikanwa nenhoroondo yaro yakadzama muindasitiri yematoyi. Inowanzo kunzi "Chinese Toy Capital," Chenghai yakashanduka kubva kune yechinyakare yekugadzira base kuenda kune innovation uye branding powerhouse. Imba kumakambani mazhinji ane mukurumbira ematoyi, anosanganisira Barney & Buddy neBanBao, Chenghai yakawedzera hunyanzvi hwayo hweR&D (Tsvakurudzo neBudiriro) kutungamira mumatoyi epamusoro etekinoroji akadai seakangwara marobhoti nemidziyo yemagetsi yekudzidza.

Kubudirira kwaChenghai kunogona kukonzerwa nezvinhu zvakawanda. Nzvimbo yaro yemahombekombe egungwa inogonesa便捷的 hurongwa hwepasi rose uye inokwezva mari yekunze. Zvakare, hurumende yemuno inoshingairira kutsigira indasitiri yematoyi nekupa rubatsiro rwekuvandudza, kuvaka mapaki emaindasitiri akatarisana nekugadzira matoyi, uye nekusimudzira kudyidzana nezvikoro zvepamusoro soro kurima vashandi vane hunyanzvi.

Kutarisa kune zvemhando yepamusoro, zvigadzirwa zvehunyanzvi zvakaisa mafemu eChenghai sevapeji vekutanga mumusika wepasi rose. Makambani aya anosimbisa kuvaka-mucherechedzo, kodzero dzezvivakwa, uye nzira dzekushambadzira dzinoenderana nekuchinja kudiwa kwevatengi pasi rese. Nekudaro, uku kusimbaradza kwemhando uye hunyanzvi kunoreva kuti matoyi aChenghai anowanzo kuuya pamutengo wepamusoro, zvichiita kuti anyatsokodzera misika niche uye vatengi vanotsvaga zvigadzirwa zvepamusoro.

Yiwu: Iyo Powerhouse yeMisa Kugadzira uye Kugovera

Sezvineiwo, Yiwu, guta riri mudunhu reZhejiang rinozivikanwa nemusika mukuru wemusika, rinotora imwe nzira. Seyakanyanya kukosha yekutengeserana hub, Yiwu's toy indasitiri inopenya mukugadzirwa kwakawanda uye kugovera. Musika wakakura weguta unopa huwandu hwakakura hwematoyi, zvinosanganisira zvese kubva kune echinyakare matoyi akapfava kusvika kune azvino chiitiko manhamba, achipa kune akasiyana siyana evatengi vepasirese.

Simba reYiwu riri mukuita kwayo kwekutengesa cheni manejimendi uye inodhura-inoshanda kugadzirwa. Guta rinoshandisa musika waro wezvigadzirwa kuti uwane hupfumi hwemwero, zvichiita kuti vanogadzira vape mitengo inokwikwidza iyo yakaoma kuenderana kumwewo. Pamusoro pezvo, Yiwu's robust logistical network inovimbisa kugovera nekukurumidza mukati mekunze nekunze, ichiwedzera kusimbisa chinzvimbo chayo mukutengeserana kwematoyi epasirese.

Nepo Yiwu inogona kusanyanya hunyanzvi hwematoyi emhando yepamusoro seChenghai, inogadzirira izvo zvine huremu uye zvakasiyana. Kuchinja kweguta kune maitiro emusika kunoshamisa; mafekitari ayo anogona kukurumidza kuchinja kugadzirwa kwakavakirwa pakuda kuchinja-chinja, kuve nechokwadi chekugara kunowanikwa kwezvinhu zvakakurumbira. Zvakadaro, kutarisisa kwekugadzirwa kwakawanda dzimwe nguva kunouya nekudzika kwehunyanzvi mukuvandudza uye kusimudzira mhando zvichienzaniswa neChenghai.

Mhedziso:

Mukupedzisa, Chenghai neYiwu vanomiririra mamodheru maviri akasiyana mukati meChina indasitiri yematoyi iri kusimukira. Chenghai inokunda mukugadzira zvigadzirwa zvekucheka-kumucheto uye kuvaka mazita akasimba emhando yakanangana nepamusoro echelon yemusika, nepo Yiwu inotonga mukugadzirwa kwakawanda, ichipa akasiyana siyana ematoyi pamitengo yemakwikwi kuburikidza neayo akasimba ekugovera nzira. Maguta ese ari maviri anobatsira zvakanyanya kuindasitiri yematoyi yepasirese uye anobatsira kune akasiyana misika zvikamu uye zvinodiwa nevatengi.

Sezvo musika wepasi rose wematoyi uchiramba uchishanduka, Chenghai neYiwu vangango chengetedza mabasa avo asi vanogona kusangana nematambudziko matsva nemikana. Kufambira mberi mune tekinoroji, kushandura zvinodiwa nevatengi, uye kutengeserana kwepasirese kunozokanganisa mashandisiro anoita maguta aya nekuvandudza mukati mechikamu chematoyi. Zvakangodaro, maitiro avo akasiyana ekugadzira matoyi uye kugovera anovimbisa kuti vanoramba vari vatambi vakakosha muhupfumi hwematoyi epasirese.


Nguva yekutumira: Jun-27-2024