Sezvo chirimo chiri kuenderera mberi uye isu tichipinda muna Nyamavhuvhu, indasitiri yematoyi yepasirese yagadzirira kwemwedzi yakazara nezviitiko zvinonakidza uye mafambiro ari kubuda. Ichi chinyorwa chinoongorora akakosha ekufungidzira uye ruzivo rwemusika wematoyi muna Nyamavhuvhu 2024, zvichibva pane zvazvino trajectories uye ari kubuda mapatani.
1. Sustainability uyeEco-Hushamwari Toys
Kuvaka pamusoro pekukurumidza kubva munaChikunguru, kusimba kunoramba kuri kutarisisa kwakakosha muna Nyamavhuvhu. Vatengi vari kuwedzera kuda eco-hushamwari zvigadzirwa, uye vagadziri vematoyi vanotarisirwa kuenderera mberi nekuedza kwavo kuzadzisa ichi chinodikanwa. Isu tinotarisira kuburitswa kwechigadzirwa chitsva chinotaridza zvinhu zvinogoneka uye magadzirirwo anoona nezvezvakatipoteredza.
Semuyenzaniso, vatambi vakuru vakaita se LEGO naMattel vanogona kuunza mamwe mitsara yematoyi eco-hushamwari, vachiwedzera kuunganidzwa kwavo kwavepo. Makambani madiki anogona zvakare kupinda mumusika aine zvigadziriso zvitsva, senge biodegradable kana zvinhu zvakadzokororwa, kuzvisiyanisa muchikamu chino chiri kukura.
2. Kufambira mberi muSmart Toys
Iko kubatanidzwa kwehunyanzvi mumatoyi kwakagadzirirwa kuenderera mberi muna Nyamavhuvhu. Kuzivikanwa kwematoyi akangwara, ayo anopa zviitiko zvinodyidzana uye zvedzidzo, haaratidze zviratidzo zvekuderera. Makambani anogona kuburitsa zvigadzirwa zvitsva zvinowedzera hungwaru hwekugadzira (AI), augmented reality (AR), uye Internet yezvinhu (IoT).
Tinogona kutarisira zviziviso kubva kumakambani ematoyi anotyairwa netekinoroji senge Anki naSphero, vanogona kuunza shanduro dzakakwidziridzwa dzemarobhoti avo eAI-powered uye kits dzekudzidzisa. Zvigadzirwa zvitsva izvi zvingangove nekudyidzana kwakawedzera, yakagadziridzwa maalgorithms ekudzidza, uye isina musono kusanganisa nemamwe maturusi akangwara, ichipa yakapfuma mushandisi ruzivo.
3. Kuwedzera kweCollectible Toys
Matoyi anounganidzwa anoramba achikwezva vese vana nevaunganidzi vakuru. Muna Nyamavhuvhu, maitiro aya anotarisirwa kuwedzera mberi nekuburitswa kutsva uye edisheni yakasarudzika. Zvigadzirwa zvakaita seFunko Pop!, Pokémon, uye LOL Surprise ingangounza miunganidzwa mitsva kuchengetedza kufarira kwevatengi.
Iyo Pokémon Kambani, kunyanya, inogona kukwidziridza mukurumbira wayo urikuenderera mberi nekuburitsa makadhi matsva ekutengesa, mashoma-edhisheni yekutengesa, uye tie-ins nekuuya kwevhidhiyo mutambo wekuburitswa. Saizvozvo, Funko anogona kuburitsa akakosha ezhizha-themed manhamba uye kubatana neakakurumbira midhiya franchise kugadzira anonyanya kutsvakwa-kuunganidza.
4. Rising Demand forDzidzo uye STEM Toys
Vabereki vanoramba vachitsvaga matoyi anopa kukosha kwedzidzo, kunyanya ayo anokurudzira kudzidza STEM (Sainzi, Tekinoroji, Injiniya, uye Masvomhu). Nyamavhuvhu inotarisirwa kuona kuwedzera kwematoyi matsva ekudzidzisa anoita kuti kudzidza kunakidze uye kunakidze.
Zvigadzirwa zvakaita seLittleBits neSnap Circuits zvinotarisirwa kuburitsa akagadziridzwa STEM kits anosuma mamwe akaomesesa pfungwa nenzira inosvikika. Pamusoro pezvo, makambani akaita seOsmo anogona kuwedzera huwandu hwavo hwemitambo inodyidzana inodzidzisa kukodha, masvomhu, uye humwe hunyanzvi kuburikidza nemitambo yekutamba.
5. Zvinetso muSupply Chain
Kuvhiringidzwa kweketani dzekutengesa kwave kuri kunetsa kuindasitiri yematoyi, uye izvi zvinotarisirwa kuenderera muna Nyamavhuvhu. Vagadziri vanogona kutarisana nekunonoka uye kuwedzera kwemitengo yezvinhu zvakabikwa uye kutumira.
Mukupindura, makambani anogona kukurumidzira kuedza kusiyanisa macheni avo ekupa uye kuisa mari mukugadzirwa kwenzvimbo. Isu tinogona zvakare kuona kubatana kwakawanda pakati pevagadziri vematoyi uye mafemu ezvekutakura zvinhu kuti agadzirise mashandiro uye kuve nechokwadi chekuuya kwezvigadzirwa nenguva yezororo iri.
6. E-Commerce Kukura uye Digital Strategies
Shanduko yekutenga online, iyo yakakwidziridzwa nedenda, icharamba iri tsika muna Nyamavhuvhu. Makambani ematoyi anotarisirwa kuisa mari yakawanda mumapuratifomu e-commerce uye nzira dzekushambadzira dzedhijitari kuti vasvike kune vakawanda.
Nemwaka wekudzokera-kuchikoro mumwaka wakazara, tinofungidzira zviitiko zvikuru zvekutengesa zvepamhepo uye zvakasarudzika kuburitswa kwedhijitari. Zvigadzirwa zvinogona kukwidziridza masocial media mapuratifomu seTikTok uye Instagram kutanga mishandirapamwe yekushambadzira, kuita nevanofurira kuti vawedzere kuoneka kwechigadzirwa uye kutyaira kutengesa.
7. Kubatanidzwa, Kutorwa, uye Strategic Kudyidzana
Nyamavhuvhu anogona kuona kuenderera mberi kwekuita mukubatanidzwa uye kutora mukati meindastiri yematoyi. Makambani achatsvaga kuwedzera zvigadzirwa zvavo uye kupinda mumisika mitsva kuburikidza nemadhiri ehungwaru.
Hasbro, semuenzaniso, inogona kutarisa kuwana madiki, mafemu ehunyanzvi anoshanda nedhijitari kana matoyi ekudzidzisa kusimbisa zvavanopa. Spin Master inogona zvakare kutsvaga kutora kusimudzira yavo tekinoroji chikamu chetoyi, zvichitevera kutenga kwavo kwazvino kweHexbug.
8. Kusimbisa Pakupa Marezenisi uye Kudyidzana
Marezinesi ezvibvumirano uye kudyidzana pakati pevagadziri vematoyi uye varaidzo franchise inotarisirwa kuve yakanyanya kutariswa muna Nyamavhuvhu. Kudyidzana uku kunobatsira mabhureki kupinda mune zviripo fan base uye kugadzira buzz kutenderedza zvigadzirwa zvitsva.
Mattel anogona kuvhura mitsara mitsva yematoyi akafemerwa nekuburitswa kwemamuvhi ari kuuya kana akakurumbira TV anoratidza. Funko inogona kuwedzera kubatana kwayo neDisney nedzimwe hofori dzevaraidzo kuunza manhamba akavakirwa pane ese echinyakare uye emazuva ano mavara, kutyaira kudiwa pakati pevateresi.
9. Kusiyana uye Kubatanidzwa muToy Dhizaini
Kusiyana uye kubatanidzwa kucharamba kuri madingindira akakosha muindasitiri yematoyi. MaBrand anogona kuunza zvimwe zvigadzirwa zvinoratidza kwakasiyana siyana kwemashure, kugona, uye zviitiko.
Tinogona kuona zvidhori zvitsva kubva kuAmerican Girl zvinomiririra madzinza akasiyana, tsika, uye kugona. LEGO inogona kuwedzera huwandu hwayo hwemavara akasiyana, kusanganisira akawanda echikadzi, asiri mabhinari, uye akaremara manhamba mumaseti avo, achisimudzira kubatanidzwa uye kumiririra mukutamba.
10.Global Market Dynamics
Matunhu akasiyana pasi rose acharatidza maitiro akasiyana muna Nyamavhuvhu. MuNorth America, zvinotariswa zvinogona kunge zviri zvematoyi ekunze uye anoshanda sezvo mhuri dzichitsvaga nzira dzekunakidzwa nemazuva ezhizha asara. Misika yeEurope inogona kuona kuramba ichifarira matoyi echinyakare semitambo yebhodhi nemapuzzle, inotungamirwa nemabasa ekubatana kwemhuri.
Misika yeAsia, kunyanya China, inotarisirwa kuramba iri hotspots. E-commerce mapuratifomu akaita seAlibaba neJD.com angangotaura kutengesa kwakasimba muchikamu chematoyi, paine kudiwa kunoshamisa kwetekinoroji-yakabatanidzwa uye matoyi ekudzidzisa. Pamusoro pezvo, misika iri kusimukira muLatin America neAfrica yaigona kuona kuwedzera kwekudyara uye kutangwa kwechigadzirwa sezvo makambani ari kutsvaga kupinda mune izvi zviri kukura zvevatengi.
Mhedziso
Nyamavhuvhu 2024 inovimbisa kuve mwedzi unonakidza weindastiri yematoyi yepasirese, inoratidzwa nehunyanzvi, kukura kwehungwaru, uye kuzvipira kusingazungunuke mukugarisa uye kubatanidzwa. Sezvo vagadziri nevatengesi vanofambisa matambudziko ekutengesa uye kuchinjika kune zvinochinja zvevatengi, avo vanoramba vakasimba uye vachiteerera kune ari kubuda maitiro vanozove vakamisikidzwa kuti vashandise mikana iri pamberi. Kuenderera mberi kwekushanduka kweindasitiri kunoita kuti vana nevateresi varambe vachinakidzwa nemhando dzakasiyana-siyana dzematoyi, zvichikurudzira hunyanzvi, kudzidza, uye mufaro pasi rese.
Nguva yekutumira: Jul-25-2024
