Sezvo iyo yepakati-poindi ye2024 inotenderera, iyo indasitiri yematoyi yepasi rose inoramba ichishanduka, ichiratidza akakosha maitiro, shanduko yemusika, uye hunyanzvi. Chikunguru wanga uri mwedzi wakanyanya kusimba weindastiri, unoratidzwa nekutangwa kwechigadzirwa chitsva, kubatanidza uye kutora, kuedza kwekusimudzira, uye kukanganisa kweshanduko yedhijitari. Ichi chinyorwa chinotarisa mune akakosha ekuvandudza uye maitiro anoumba musika wematoyi mwedzi uno.
1. Sustainability Inotora Center Stage Imwe yemafambiro akatanhamara muna Chikunguru anga ari kuwedzera kweindasitiri kutarisa kwekusimudzira. Vatengi vanonyanya kuziva zvakatipoteredza kupfuura kare, uye vagadziri vematoyi vari kupindura. Marudzi makuru seLEGO, Mattel, uye Hasbro vese vakazivisa matanho akakosha kune eco-hushamwari zvigadzirwa.
LEGO, semuenzaniso, yakazvipira kushandisa zvigadzirwa zvakagadzikana mune zvese zvigadzirwa zvepakati uye kurongedza panosvika 2030. Muna Chikunguru, kambani yakatanga mutsara mutsva wezvidhinha wakagadzirwa kubva kumabhodhoro epurasitiki akadzokororwa, zvichiratidza danho rakakosha murwendo rwavo rwekusimudzira. Mattel akaunzawo matoyi matsva pasi pemuunganidzwa wavo we "Barbie Loves the Ocean", akagadzirwa kubva kumapurasitiki akavharirwazve munyanza.
2. Tekinoroji Kubatanidzwa uye Smart Toys
Tekinoroji inoramba ichivandudza indasitiri yematoyi. Chikunguru aona kuwedzera kwematoyi akangwara anobatanidza hungwaru hwekugadzira, augmented real, uye Internet yezvinhu (IoT). Aya matoyi akagadzirirwa kupa zvinodyidzana uye zvedzidzo zviitiko, kuvhara mukaha uripo pakati pekutamba kwemuviri uye kwedhijitari.
Anki, anozivikanwa neAI-powered marobhoti matoyi, akafumura chigadzirwa chavo chazvino, Vector 2.0, muna Chikunguru. Iyi modhi nyowani inozvirumbidza yakagadziridzwa AI hunyanzvi, ichiita kuti iwedzere kupindirana uye inoteerera kune mirairo yemushandisi. Pamusoro pezvo, matoyi echokwadi akawedzeredzwa seMerge Cube, ayo anobvumira vana kubata nekudyidzana nezvinhu zve3D vachishandisa piritsi kana smartphone, vari kuwana mukurumbira.
3. Kusimuka Kwezviunganidzo
Matoyi anounganidzwa anga ari maitiro akakosha kwemakore akati wandei, uye Chikunguru akasimbisa mukurumbira wavo. Zvigadzirwa zvakaita seFunko Pop!, Pokémon, uye LOL Surprise inoramba ichitonga pamusika nekuburitswa kutsva kunokwezva vese vana nevateresi vakuru.
Muna Chikunguru, Funko akatanga muunganidzwa wakasarudzika weSan Diego Comic-Con, une zviverengero zvishoma zvakakonzera mhirizhonga pakati pevateresi. Iyo Pokémon Kambani yakaburitsawo mitsva yekutengesa kadhi seti uye zvekutengesa kupemberera zuva ravo rekuyeukwa, vachichengetedza huvepo hwavo hwakasimba hwemusika.
4. Dzidzo Yematoyimune High Demand
Nevabereki vachiwedzera kutsvaga matoyi anopa ukoshi hwedzidzo, kudiwa kweSTEM(Sainzi, Tekinoroji, Injiniya, uye Masvomhu) matoyi awanda. Makambani ari kupindura nezvigadzirwa zvitsva zvakagadzirirwa kuita kuti kudzidza kunakidze.
Chikunguru akaona kuburitswa kweSTEM kits kubva kumhando seLittleBits uye Snap Circuits. Aya makiti anobvumira vana kuti vazvivakire midziyo yavo yemagetsi uye kudzidza zvekutanga zvekutenderera uye zvirongwa. Osmo, rudzi runozivikanwa nekusanganisa kutamba kwedhijitari uye kwemuviri, yakaunza mitambo mitsva yedzidzo inodzidzisa kukodha nemasvomhu kuburikidza nekutamba kwakabatana.
5. Mhedzisiro yeGlobal Supply Chain Issues
Kukanganisika kwepasi rose kukonzeresa nedenda reCCIDID-19 kuri kuramba kuchikanganisa indasitiri yematoyi. Chikunguru akaona vagadziri vachinetsekana nekunonoka uye nekuwedzera mitengo yezvinhu zvakabikwa uye kutumira.
Makambani mazhinji ari kutarisa kusiyanisa macheni avo ekupa kuti aderedze nyaya idzi. Vamwe vari kuisawo mari mukugadzirwa kwemuno kuti vaderedze kutsamira pakutumira kune dzimwe nyika. Pasinei nematambudziko aya, indasitiri inoramba yakatsiga, nevagadziri vachiwana mhinduro nyowani dzekuzadzisa zvinodiwa nevatengi.
6. E-Commerce uye Digital Marketing
Iko kusimuka kuenda kunotenga online, inokwidziridzwa nedenda, hairatidze zviratidzo zvekudzikira. Makambani ematoyi arikudyara zvakanyanya mumapuratifomu e-commerce uye kushambadzira kwedhijitari kuti vasvike kune vatengi vavo.
Muna Chikunguru, mhando dzakati wandei dzakatangisa makuru ekutengesa epamhepo zviitiko uye ega webhu-based kuburitswa. Amazon's Prime Day, yakaitwa pakati paChikunguru, yakaona kutengeswa kwerekodhi muchikamu chematoyi, zvichiratidza kukosha kuri kukura kwematanho edhijitari. Social media mapuratifomu seTikTok uye Instagram ave zvakare akakosha ekushambadzira maturusi, aine mabhureki anosimudzira kudyidzana kusimudzira zvigadzirwa zvavo.
7. Kubatanidzwa uye Kuwana
Chikunguru wanga uri mwedzi wakabatikana wekubatanidza uye kutora muindasitiri yematoyi. Makambani ari kutsvaga kuwedzera mapotifolio avo uye kupinda mumisika mitsva kuburikidza nekutora zvine hungwaru.
Hasbro yakazivisa kutora kwayo indie mutambo studio D20, inozivikanwa nemitambo yavo yekuvandudza yebhodhi uye maRPG. Iyi danho inotarisirwa kusimbisa kuvepo kwaHasbro mumusika wekutamba wetafura. Zvichakadaro, Spin Master yakawana Hexbug, kambani inoshanda mumarobhoti matoyi, kusimudzira yavo tekinoroji matoyi zvinopihwa.
8. Basa rekupa Marezenisi uye Kudyidzana
Kupihwa marezenisi uye kubatana kunoenderera mberi nekuita basa rakakosha muindasitiri yematoyi. Chikunguru akaona kudyidzana kwakawanda kwepamusoro pakati pevagadziri vematoyi uye varaidzo franchise.
Mattel, semuenzaniso, akatanga mutsara mutsva weHot Wheels mota dzakafemerwa neMarvel Cinematic Universe, ichishandisa mukurumbira wemafirimu makuru. Funko yakawedzerawo kubatana kwayo neDisney, ichiburitsa manhamba matsva anoenderana nemhando dzekare uye dzemazuva ano.
9. Kusiyana uye Kubatanidzwa muToy Design
Pane kuwedzera kukoshesa kwekusiyana uye kubatanidzwa mukati meindasitiri yematoyi. Brands vari kuedza kugadzira zvigadzirwa zvinoratidza nyika dzakasiyana dzinogara vana.
Muna Chikunguru, Musikana weAmerica akaunza zvidhori zvitsva zvinomiririra madzinza akasiyana-siyana nekwaniso, kusanganisira zvidhori zvine zvinoyamura kunzwa uye mawiricheya. LEGO yakawedzerawo huwandu hwayo hwemavara akasiyana, kusanganisira akawanda echikadzi uye asiri mabhinari manhamba mumaseti avo.
10. Global Market Insights
Mudunhu, misika yakasiyana iri kusangana nemaitiro akasiyana. KuNorth America, kune kudiwa kwakasimba kwematoyi ekunze uye anoshanda sezvo mhuri dzichitsvaga nzira dzekuchengeta vana vachivaraidzwa munguva yezhizha. Misika yeEurope iri kuona kutangazve mumatoyi echinyakare semitambo yebhodhi nemapuzzle, inosundwa nechishuwo chezviitwa zvekubatana kwemhuri.
Misika yeAsia, kunyanya China, inoramba iri hotspot yekukura. E-commerce hofori dzakadaiAlibabauye JD.com inoshuma yakawedzera kutengesa muchikamu chematoyi, paine kudiwa kunoshamisa kwezvidzidzo uye tekinoroji-yakabatanidzwa matoyi.
Mhedziso
Chikunguru wanga uri mwedzi une simba kuindasitiri yematoyi yepasirese, yakaratidzwa nehunyanzvi, kuedza kwekusimbaradza, uye kukura kwehungwaru. Sezvo isu tichipinda muhafu yekupedzisira ya2024, maitiro aya anotarisirwa kuenderera mberi nekuumba musika, kufambisa indasitiri kuenda kune yakagadzikana, tech-savvy, uye inosanganisirwa ramangwana. Vagadziri vematoyi uye vatengesi vanofanirwa kugara vakasimba uye vachiteerera kune aya maitiro kuti vashandise pamikana yavanopa uye kufamba mumatambudziko avanounza.
Nguva yekutumira: Jul-24-2024
