Subtitle: Kubva kuAI-Inotyairwa Exports kuenda kuGreen Play, iyo Global Toy Indasitiri Inofambisa Matambudziko uye Chati Kosi Yekukura.
Sezvo mwedzi wekupedzisira wa2025 uchiitika, indasitiri yematoyi yepasi rose inomira pamharadzano yekudzoreredza kunoshamisa uye shanduko yehungwaru. Gore rakatsanangurwa nemusanganiswa une simba wekusimba kudiwa kwevatengi, kugadzika tekinoroji kugamuchirwa, uye shanduko yakabatana kune inoenderera. Ongororo iyi yenhau inoongorora maitiro akakosha e2025 uye inofanotaura hutsva hwakagadzirirwa kutsanangura imba yekutamba muna 2026.
2025 muOngororo: Gore reKungwara Kudzoreredza uye Cultural Export
Zvichibuda kubva kunguva yekushanda kwakadzikama, musika wematoyi wepasi rose wakasangana nekugamuchirwa kudzokororwa muna 2025. Indasitiri data inoratidza kuwedzera kwe7% kwekutengesa matoyi kwezvikamu zvitatu zvekutanga, zvichifambiswa ne33% kuwedzera kwezviunganidzwa uye kukwira kwe14% kwematoyi ane rezinesi-10. Kukura uku kwaisava kwakafanana asi kwakatungamirwa zvine hungwaru nematunhu nemakambani akatambira hunyanzvi.
Nyaya yainyanya kutsanangura yegore yaive kukura kwakakura kwematoyi akangwara, kunyanya kubva kuChina, mutengesi mukuru wematoyi pasi rose. Munzvimbo huru dzekugadzira seShantou, kubatanidzwa kweArtificial Intelligence (AI) kwakanyatso kugadziridza zvimiro zvekunze. Mishumo yeindasitiri yemuno inoratidza kuti matoyi ane AI-powered ikozvino anotora 30% yezvinotengeswa kunze kwenyika kubva kumabhizinesi akakosha, kuwedzera kunoshamisa kubva pasi pegumi muzana gore risati rasvika-3. Makambani akashuma kukura kweodha kunodarika mazana maviri muzana ezvipfuyo zveAI, marobhoti ekuronga, uye matoyi ekudzidzisa anodyidzana, ane magadzirirwo ekugadzira akadhindwa mu2026-3.
Kufanana neiyo tech boom kwaive kusimuka kusingamisikike kwe "Guochao," kana "National Trend," matoyi. Kusanganiswa kwezvinhu zvetsika dzechiChinese nedhizaini yemazuva ano kwakaratidza kuve injini ine simba yekuburitsa kunze. Muzvikamu zvitatu zvekutanga zvegore ra2025, kuChina kutengesa kunze kwezvinhu zvemitambo, zvidhori, uye matoyi akaita semhuka zvakapfuura mabhiriyoni makumi mashanu eRMB, zvichisvika pamusoro penyika mazana maviri nematunhu-3-6. Ichi chivimbo chetsika, chakasanganiswa nesavvy IP manejimendi uye kushambadzira midhiya, yakabvumira mhando kuraira mitengo yeprimiyamu uye kuvaka nharaunda dzepasi rose-7-8.
2026 Outlook: Mbiru dzeRamangwana Play
Tichitarisa kumberi, 2026 yakagadzirira kuumbwa neakati wandei akabatana macro-maitiro anoenderana nekushanduka kwevatengi.
Iyo Mainstreaming yeSustainable Play: Chido chevatengi, chinotungamirwa nevabereki vanoziva zvakatipoteredza, uye kuomesa mirau yepasirese kuchaita kuti kusimba kuve chinhu chekutanga chinodiwa, kwete niche chimiro. Iyo inotarisisa ichawedzera kupfuura zvinhu zvakadzokororwa kuti zvisanganise hupenyu hwese hwechigadzirwa-kusimba, kugadzirisa, uye kupera-kwehupenyu kudzokororwa-2. Tarisira kuwanda kwematoyi akagadzirwa kubva mushenjere, bio-plastiki, uye zvimwe zviwanikwa zvinogonekazve, padivi nekukura kuri pamutemo kweyepamusoro-mhando yechipiri-ruoko musika-2.
Yepamberi AI uye Hyper-Munhu: Iyo AI matoyi e2026 inoshanduka kubva kune inopindura inopindura kuita inochinja yekudzidza shamwari. Zvigadzirwa zvenguva yemberi zvinozoita se "injini dzekutaura ngano" kana varairidzi vemunhu, vachishandisa muchina kudzidza kugadzirisa rondedzero, kugadzirisa nhanho dzekuoma, uye kukura nedanho rekukura remwana. Izvi zvinofambirana nekukura STEAM (Sainzi, Tekinoroji, Uinjiniya, Unyanzvi, Masvomhu) chikamu chetoyi, inofungidzirwa kuve musika wemadhora mazana matatu nemakumi matanhatu nemazana matanhatu nemakumi maviri nemaviri panosvika 2026-2-4.
Iyo Licensing Universe Inowedzera: Matoyi ane rezenisi, ayo anotoumba chikamu chimwe muzvitatu chemusika weUS, acharamba ari akakosha kukura mutyairi-10. Iro zano re2026 rinosanganisira zvakadzika, nekukurumidza, uye zvakanyanya kudyidzana kwepasirese. Kutevera modhi yemahits seKPop Demon Hunters, masitudiyo uye vagadziri vematoyi vanomanikidza nguva yebudiriro kuti iwane mari panguva dzehutachiona ipapo-10. Marezenisi achaonawo kukura kubva kune asiri echinyakare zvikamu semitambo yemavhidhiyo (Warhammer) uye iconic character brands (Sanrio), iyo yakaona kutengesa kwekutengesa kuchiwedzera kwe68% uye 65% zvakateerana muna 2024-10.
Kufambisa iyo Headwinds: Tariffs uye Shanduko
Iyo indasitiri nzira yekuenda mberi haina matambudziko. Kuramba kuchiwedzera inflation uye mamiriro asingafungidzirwe emitero, kunyanya anokanganisa cheni dzekugovera dzakamiswa muChina, zvinoramba zvichinetsa-10. Mukupindura, vagadziri vanotungamira vari kumhanyisa dhizaini mbiri: kusiyanisa kugadzirwa kwenzvimbo kudzikisira kukanganiswa kwemitero uye nekusimudzira kuvandudza mukurongedza, zvinhu, uye dhizaini kuchengetedza mutengo wevatengi-10.
Mhedziso
Indasitiri yematoyi ye2025 yakaratidza kuti simba rayo guru riri mukugadzirisa. Nekushandisa AI, kurwira huchokwadi hwetsika, uye kutanga shanduko yayo yegirinhi, yakateya nheyo yakasimba. Sezvo isu tichipinda muna 2026, budiriro ichava yeavo vanogona kusanganisa kutamba kwakangwara, mutoro wezvakatipoteredza, uye nyaya dzinogombedzera. Makambani anofamba neiyi yakaoma trifecta haangotora chikamu chemusika chete asi anotsanangurawo ramangwana rekutamba kwechizvarwa chitsva.
Nguva yekutumira: Zvita-06-2025
