Ha bohareng ba 2024 bo ntse bo potoloha, indasteri ea lipapali tsa lefats'e e ntse e tsoela pele ho fetoha, e bonts'a maemo a bohlokoa, liphetoho tsa mebaraka le mekhoa e mecha. Phupu e bile khoeli e matla haholo indastering, e khetholloang ka ho qalisoa ha lihlahisoa tse ncha, ho kopanngoa le ho reka, boiteko bo tsitsitseng, le phello ea phetoho ea dijithale. Sengoliloeng sena se shebisisa nts'etsopele le mekhoa ea mantlha e bopang 'maraka oa libapalisoa khoeling ena.
1. Sustainability Nka Setsi sa Setsi E 'ngoe ea litloaelo tse hlahelletseng ka Phupu e bile ho tsepamisa maikutlo ho ntseng ho eketseha ha indasteri ho ts'ebetsong. Bareki ba amehile haholo ka tikoloho ho feta leha e le neng pele, 'me baetsi ba lipapali ba arabela. Li-brand tse kholo joalo ka LEGO, Mattel, le Hasbro kaofela li phatlalalitse mehato e meholo ho lihlahisoa tse bolokang tikoloho.
Ka mohlala, LEGO e ikemiselitse ho sebelisa lisebelisoa tse tsitsitseng lihlahisoa tsohle tsa eona tsa mantlha le liphutheloana ka 2030. Ka July, k'hamphani e ile ea qala mohala o mocha oa litene tse entsoeng ka libotlolo tsa polasetiki tse tsosolositsoeng, e leng se bontšang mohato oa bohlokoa leetong la bona la ho boloka botsitso. Mattel ka ho tšoanang o hlahisitse mefuta e mecha ea lintho tsa ho bapala tlas'a pokello ea bona ea "Barbie Loves the Ocean", e entsoeng ka lipolasetiki tse tlanngoeng hape leoatleng.
2. Khokahano ea Theknoloji le Lipapali Tse Bohlale
Theknoloji e ntse e tsoela pele ho fetola indasteri ea lipapali. July o bone ho eketseha ha lintho tsa ho bapala tse bohlale tse kopanyang bohlale ba maiketsetso, 'nete e ntseng e eketseha, le Inthanete ea Lintho (IoT). Lintho tsena tsa ho bapala li etselitsoe ho fana ka liphihlelo tse amanang le thuto, ho koala lekhalo lipakeng tsa papali ea 'mele le ea dijithale.
Anki, ea tsejoang ka lipapali tsa bona tsa liroboto tse tsamaisoang ke AI, o ile a hlahisa sehlahisoa sa bona sa morao-rao, Vector 2.0, ka July. Moetso ona o mocha o ithorisa ka bokhoni bo ntlafetseng ba AI, o e etsa hore e sebelisane haholoanyane le ho arabela litaelo tsa basebelisi. Ho feta moo, lintho tsa ho bapala tse matlafalitsoeng tse kang Merge Cube, tse lumellang bana ho tšoara le ho sebelisana le lintho tsa 3D ba sebelisa tablet kapa smartphone, li ntse li tsebahala.
3. Keketseho ea Lipokello
Lintho tsa ho bapala tse bokelletsoeng esale e le mokhoa oa bohlokoa ka lilemo tse 'maloa,' me Phupu e matlafalitse botumo ba tsona. Lihlahisoa tse kang Funko Pop!, Pokémon, le LOL Surprise li ntse li tsoela pele ho laola 'maraka ka lintlafatso tse ncha tse hohelang bana le babokelli ba baholo.
Ka Phupu, Funko o ile a thakhola pokello e ikhethileng ea San Diego Comic-Con, e nang le lipalo tsa likhatiso tse fokolang tse ileng tsa tsosa moferefere har'a babokelli. Khamphani ea Pokémon e boetse e lokolotse likarete tse ncha tsa khoebo le thepa ho keteka sehopotso sa bona se tsoelang pele, ho boloka boteng ba bona bo matla ba mebaraka.
4. Lipapali tsa Thutoka Tlhokahalo e Phahameng
Ha batsoali ba ntse ba batla lintho tsa ho bapala tse fanang ka bohlokoa ba thuto, tlhokahalo eaSTEM(Saense, Theknoloji, Boenjiniere, le Lipalo) li se li eketsehile. Likhamphani li arabela ka lihlahisoa tse ncha tse etselitsoeng ho etsa hore ho ithuta ho be monate.
July o bone ho lokolloa ha lisebelisoa tse ncha tsa STEM ho tloha lihlahisoa tse kang LittleBits le Snap Circuits. Lisebelisoa tsena li lumella bana ho iketsetsa lisebelisoa tsa elektroniki le ho ithuta lintho tsa motheo tsa potoloho le mananeo. Osmo, e leng lebitso le tsebahalang ka ho kopanya papali ea dijithale le ea 'mele, e hlahisitse lipapali tse ncha tsa thuto tse rutang likhoutu le lipalo ka ho bapala.
5. Tšusumetso ea Litaba tsa Global Supply Chain
Litšitiso tsa phepelo ea thepa lefatšeng ka bophara tse bakiloeng ke seoa sa COVID-19 li ntse li tsoela pele ho ama indasteri ea lipapali. Phupu e bone bahlahisi ba tobane le tieho le litšenyehelo tse eketsehileng tsa thepa e tala le thomello.
Lik'hamphani tse ngata li batla ho fapanyetsana liketane tsa bona tsa phepelo ho fokotsa mathata ana. Ba bang ba boetse ba tsetela tlhahisong ea lehae ho fokotsa ho itšetleha ka likepe tsa machabeng. Ho sa tsotellehe mathata ana, indasteri e lula e tiile, 'me bahlahisi ba fumana litharollo tse ncha ho finyella tlhokahalo ea bareki.
6. E-Commerce le Digital Marketing
Phetoho e lebisang mabenkeleng a marang-rang, e potlakisitsoeng ke seoa sena, ha e bontše matšoao a ho fokotseha. Likhamphani tsa libapalisoa li tsetela haholo ho li-platform tsa e-commerce le papatso ea dijithale ho fihlela bareki ba bona.
Ka Phupu, lihlahisoa tse 'maloa li ile tsa qala liketsahalo tse kholo tsa thekiso ea inthanete le likhatiso tse ikhethileng tse thehiloeng marang-rang. Amazon's Prime Day, e neng e tšoaretsoe bohareng ba Phupu, e bone thekiso ea rekoto sehlopheng sa libapalisoa, e totobatsang bohlokoa bo ntseng bo hola ba liteishene tsa dijithale. Li-platform tsa media tsa sechaba tse kang TikTok le Instagram le tsona e se e le lisebelisoa tsa bohlokoa tsa ho bapatsa, tse nang le lihlahisoa tse matlafatsang tšebelisano 'moho ho khothaletsa lihlahisoa tsa bona.
7. Likopano le ho Fumana
Phupu e bile khoeli e maphathaphathe bakeng sa ho kopanya le ho reka lintho tsa ho bapala indastering. Likhamphani li batla ho holisa li-portfolio tsa tsona le ho kena mebarakeng e mecha ka ho reka ka maano.
Hasbro e phatlalalitse ho nkuoa ha eona ha indie game studio D20, e tsejoang ka lipapali tsa bona tse ncha tsa boto le li-RPG. Ts'ebetso ena e lebelletsoe ho matlafatsa boteng ba Hasbro 'marakeng oa lipapali tsa tafole. Ho sa le joalo, Spin Master e fumane Hexbug, k'hamphani e sebetsanang le lintho tsa ho bapala tsa liroboto, ho ntlafatsa linyehelo tsa bona tsa ho bapala tsa theknoloji.
8. Karolo ea ho fana ka Lilaesense le Tšebelisano
Ho fana ka laesense le litšebelisano-'moho li tsoela pele ho phetha karolo ea bohlokoa indastering ea lipapali. Phupu e bone litšebelisano tse 'maloa tsa boemo bo holimo lipakeng tsa baetsi ba lipapali le li-franchise tsa boithabiso.
Mohlala, Mattel, o phatlalalitse mohala o mocha oa likoloi tsa Hot Wheels tse bululetsoeng ke Marvel Cinematic Universe, a ipabola ka botumo ba lifilimi tse matlahali. Funko e boetse e atolositse tšebelisano ea eona le Disney, a lokolla lipalo tse ncha tse ipapisitseng le libapali tsa khale le tsa mehleng ena.
9. Phapang le Kenyelletso ho Toy Design
Ho na le khatello e ntseng e hola ea ho se tšoane le ho kenyeletsoa ka har'a indasteri ea lipapali. Brands e leka ka matla ho etsa lihlahisoa tse bonts'ang lefatše le fapaneng leo bana ba phelang ho lona.
Ka Phupu, American Girl e ile ea hlahisa lipopi tse ncha tse emelang merabe le bokhoni bo fapaneng, ho kenyelletsa le lipopi tse nang le lithuso tsa ho utloa le litulo tsa batho ba holofetseng. LEGO e boetse e atolositse mefuta ea eona ea litlhaku tse fapaneng, ho kenyelletsa le batho ba bangata ba basali le bao e seng ba binary ka har'a lihlopha tsa bona.
10. Litlhaloso tsa 'Maraka oa Lefatše
Sebakeng, limmaraka tse fapaneng li na le mekhoa e fapaneng. Amerika Leboea, ho na le tlhokahalo e matla ea lipapali tsa ka ntle le tse sebetsang ha malapa a ntse a batla litsela tsa ho boloka bana ba ithabisa nakong ea lehlabula. Limmaraka tsa Europe li bona ho hlaha hape linthong tsa khale tsa ho bapala joalo ka lipapali tsa boto le lipuzzle, tse susumetsoang ke takatso ea mesebetsi ea tlamahano ea lelapa.
Mebaraka ea Asia, haholo China, e ntse e tsoela pele ho ba sebaka se seholo sa kholo. Li-giants tsa e-commerce li rataAlibabamme JD.com e tlaleha hore thekiso e eketsehile sehlopheng sa libapalisoa, ka tlhokahalo e hlokomelehang ea lintho tsa ho bapala tsa thuto le theknoloji.
Qetello
Phupu e bile khoeli e matla bakeng sa indasteri ea lipapali tsa lefats'e, e tšoauoang ka boqapi, matsapa a ts'ebetso le kholo ea maano. Ha re fihla halofong ea ho qetela ea 2024, litloaelo tsena li lebelletsoe ho tsoela pele ho theha 'maraka, ho lebisa indasteri ho bokamoso bo tsitsitseng, bo hlalefileng le bo kenyeletsang bohle. Baetsi ba lintho tsa ho bapala le barekisi ba tlameha ho lula ba le malala-a-laotsoe le ho arabela mekhoa ena ho sebelisa menyetla eo ba e hlahisang le ho rarolla mathata ao ba a hlahisang.
Nako ea poso: Jul-24-2024
