Ushishino lwe-e-commerce lwamazwe ngamazwe luye lwafumana ukukhula okungazange kubonwe ngaphambili kwiminyaka elishumi edlulileyo, kungekho zimpawu zokucotha kwi-2024. Njengoko iteknoloji iqhubeka nokuqhubela phambili kunye neemarike zehlabathi zidibanisa ngakumbi, amashishini ahlakaniphile angena kumathuba amatsha kunye nokwamkela iindlela ezikhulayo zokuhlala phambi kokhuphiswano. Kweli nqaku, siza kuphonononga ezinye zeendlela eziphambili zokubumba imeko ye-e-commerce yamazwe ngamazwe ngo-2024.
Enye yezona zinto zibalulekileyo kwi-e-commerce yamazwe ngamazwe kukukhula kokuthenga ngeselula. Ngee-smartphones zisiba yinto yonke kwihlabathi liphela, abathengi baya beguqukela ngakumbi kwizixhobo zabo eziphathwayo ukuze bathenge xa besendleleni. Lo mkhwa uvakaliswa ngokukodwa kwiimarike ezikhulayo, apho abathengi abaninzi bangenakho
ukufikelela kwiikhompyuter zemveli okanye amakhadi okuthenga ngetyala kodwa basenakho ukusebenzisa iifowuni zabo ukuthenga kwi-Intanethi. Ukwenza imali kulo mkhwa, iinkampani zorhwebo ze-e-commerce zandisa iiwebhusayithi zazo kunye neeapps zokusetyenziswa kweselfowuni, zibonelela ngeenkqubo zokukhangela ezingenamthungo kunye neengcebiso ezenzelwe wena ezisekelwe kwindawo yabasebenzisi kunye nembali yokukhangela.
Omnye umkhwa ofumana amandla ngo-2024 kukusetyenziswa kobukrelekrele bokwenziwa (AI) kunye ne-algorithms yokufunda koomatshini ukuphucula amava omthengi. Ngokuhlalutya inani elikhulu ledatha malunga nokuziphatha kwabathengi, izinto abazikhethayo, kunye neepatheni zokuthenga, izixhobo ezixhaswa yi-AI zinokunceda amashishini alungelelanise iinzame zawo zokuthengisa kubasebenzisi ngabanye kwaye aqikelele ukuba zeziphi iimveliso ezinokuthi zinxibelelane nabantu abathile. Ukongeza, ii-chatbots eziqhutywa yi-AI kunye nabancedisi benyani ziya zixhaphaka njengoko amashishini efuna ukubonelela ngenkxaso yabathengi imini nobusuku ngaphandle kwesidingo sokungenelela kwabantu.
Uzinzo ikwayinkxalabo enkulu kubathengi ngo-2024, abaninzi bekhetha i-eco-friendly iimveliso kunye neenkonzo xa kunokwenzeka. Ngenxa yoko, iinkampani zorhwebo ze-e-commerce ziya zigxila ngakumbi ekunciphiseni impembelelo yazo yendalo esingqongileyo ngokuphumeza izinto zokupakisha ezizinzileyo, ziphucula amatyathanga azo okubonelela ngokusebenza kakuhle kwamandla, kunye nokukhuthaza ukhetho lokuthumela i-carbon-neutral. Ezinye iinkampani zide zibonelele ngenkuthazo kubathengi abakhetha ukucofa icarbon footprint yabo xa bethenga.
Ukukhula kwe-e-commerce enqumla imida yenye indlela ekulindeleke ukuba iqhubeke ngo-2024. Njengoko izithintelo zorhwebo zehlabathi jikelele zihla kwaye iziseko zophuhliso ziphucula, amashishini amaninzi ayanda kwiimarike zamazwe ngamazwe kwaye afikelela kubathengi kwimida. Ukuphumelela kwesi sithuba, iinkampani kufuneka zikwazi ukuhamba ngemigaqo entsonkothileyo kunye neerhafu ngelixa zibonelela ngexesha elifanelekileyo kunye nenkonzo ebalaseleyo yabathengi. Abo banokuyisusa bamele ukufumana inzuzo ebalulekileyo yokhuphiswano ngaphezu kwabalingane babo basekhaya.
Okokugqibela, imithombo yeendaba zentlalo iyaqhubeka nokudlala indima ebalulekileyo kwizicwangciso zentengiso ye-e-commerce ngo-2024. Amaqonga afana ne-Instagram, i-Pinterest, kunye ne-TikTok ibe zizixhobo ezinamandla kwiimpawu ezijonge ukufikelela kubaphulaphuli ababandakanyekayo kwaye baqhube ukuthengisa ngokusebenzisa intsebenziswano enefuthe kunye nomxholo obonakalayo. Njengoko la maqonga aqhubeka nokuvela kwaye azise izinto ezintsha ezinje ngezithuba ezithengwayo kunye ne-augmented reality try-on capabilities, amashishini kufuneka ahlengahlengise izicwangciso zawo ngokufanelekileyo ukuze ahlale phambi kwegophe.
Ukuqukumbela, umzi-mveliso we-e-commerce wamazwe ngamazwe ulungele ukukhula okuqhubekayo kunye nokuveliswa kwezinto ezintsha ngo-2024 ngenxa yeendlela ezivelayo ezinjengokuthenga ngeselfowuni, izixhobo eziqhutywa yi-AI, amanyathelo ozinzo, ukwanda kwemida, kunye nentengiso yemidiya yoluntu. Amashishini anokusebenzisa ngempumelelo ezi ndlela kwaye aziqhelanise nokutshintsha kwezinto ezikhethwa ngabathengi aya kuba kwindawo efanelekileyo ukuze aphumelele kwimarike yehlabathi.
Ixesha lokuposa: Aug-08-2024
