IGlobal Toy Industry Insights: 2024 Mid-Year Review kunye neFuture Forecast

Njengoko uthuli luhlala kwisiqingatha sokuqala sowama-2024, ishishini lezinto zokudlala zehlabathi liphuma kwixesha lotshintsho olubalulekileyo, oluphawulwa ngokukhethwa kwabathengi, ukudityaniswa kwetekhnoloji entsha, kunye nogxininiso olukhulayo lozinzo. Ngokufikelelwa kumbindi wonyaka, abahlalutyi boshishino kunye neengcali bebephonononga indlela elisebenza ngayo eli candelo, ngeli lixa bexela kwangaphambili iindlela ekulindeleke ukuba zimise isiqingatha sokugqibela sika-2024 nangaphaya.

Isiqingatha sokuqala sonyaka siphawulwe ngokunyuka okuthe gqolo kwemfuno yezinto zokudlala zesintu, umkhwa obangelwa kukuvuseleleka komdla kumdlalo ocingayo kunye nokuzibandakanya kosapho. Ngaphandle kokukhula okuqhubekayo kwezolonwabo lwedijithali, abazali kunye nabanonopheli kwihlabathi liphela baye batsalela kwizinto zokudlala ezikhuthaza unxibelelwano phakathi kwabantu kunye nokuvuselela ukucinga ngokuyilayo.

urhwebo lwehlabathi
amathoyizi abantwana

Ngokwempembelelo yezelizwe, ishishini leethoyi e-Asiya-Pasifiki liyigcinile indawo yalo njengeyona marike inkulu yehlabathi, ngenxa yokukhula kwengeniso enokulahlwa kunye nomnqweno onganelisekiyo wezinto zokudlala zasekhaya nezamazwe ngamazwe. Ngeli xesha, iimarike zaseYurophu nakuMntla Melika ziye zafumana ukuphindaphindeka kokuzithemba kwabathengi, okukhokelela ekwenyukeni kwenkcitho kwizinto zokudlala, ngakumbi ezo zihambelana neemfuno zemfundo nophuhliso.

Itekhnoloji iyaqhubeka nokuba namandla okuqhuba ngaphakathi kwishishini lamathoyizi, kunye nenyani eyongeziweyo (AR) kunye nobukrelekrele bokwenziwa (AI) benza uphawu lwabo kwicandelo. Izinto zokudlala ze-AR, ngakumbi, ziye zafumana ukuthandwa, zibonelela ngamava okudlala antywilayo avala umhlaba womzimba kunye nedijithali. Izinto zokudlala eziqhutywa yi-AI nazo ziyakhula, zisebenzisa umatshini wokufunda ukuziqhelanisa nendlela umntwana adlala ngayo, ngaloo ndlela zibonelela ngamava okudlala awodwa avela ngokuhamba kwexesha.

Uzinzo lunyukile kwi-ajenda, kunye nabathengi abaqaphela i-eco-conscious bafuna iithoyi zokudlala ezenziwe ngezinto ezihambelana nokusingqongileyo kwaye ziveliswe ngeendlela zokuziphatha. Lo mkhwa ukhuthaze abavelisi bezinto zokudlala ukuba bamkele izenzo ezizinzileyo, hayi nje njengeqhinga lokuthengisa kodwa njengembonakaliso yoxanduva lwabo lwentlalontle. Ngenxa yoko, sibone yonke into ukusuka kwiithoyi zeplastiki ezisetyenzisiweyo ukuya kwi-biodegradable packageable gain traction kwimarike.

Ukujonga phambili kwisiqingatha sesibini sika-2024, abangaphakathi kwishishini baxela kwangaphambili iindlela ezininzi ezivelayo ezinokuchaza ngokutsha indawo yokudlala. Ukwenza okuthandwa nguwe kulindeleke ukuba kudlale indima ebaluleke ngakumbi, kunye nabathengi abafuna izinto zokudlala ezinokuthi zilungiswe ukuze zilungele imidla yomntwana wabo kunye nenqanaba lokukhula. Lo mkhwa uhambelana ngokusondeleyo nokunyuka kweenkonzo zokudlala ezisekelwe kumrhumo, ezibonelela ngokhetho olugcinwe ngokweminyaka, isini, kunye nezinto ozikhethayo.

Ukudibana kwezinto zokudlala kunye nokubaliswa kwamabali yenye indawo elungele ukuphononongwa. Njengoko ukudalwa komxholo kuya kusiba kwidemokhrasi ekhulayo, abadali abazimeleyo kunye namashishini amancinci bafumana impumelelo ngemigca yokudlala ebaliswayo ethi ingene kunxibelelwano lweemvakalelo phakathi kwabantwana kunye nabalinganiswa babo abathandayo. La mabali awasekho kuphela kwiincwadi zemveli okanye iifilimu kodwa ngamava e-transmedia asasaza iividiyo, usetyenziso, kunye neemveliso zomzimba.

Ukutyhala ekubandakanyekeni kwizinto zokudlala nako kusetelwe ukukhula ngakumbi. Uluhlu loonodoli olwahlukeneyo kunye namanani entshukumo amele iinkcubeko ezahlukeneyo, izakhono, kunye neempawu zesini ziya zixhaphaka ngakumbi. Abavelisi bayawaqonda amandla okumelwa kunye nefuthe lawo kwimvakalelo yomntwana yokuba ngowabanye kunye nokuzithemba.

Okokugqibela, umzi-mveliso wezinto zokudlala ulindeleke ukuba ubone ukunyuswa kwezinto zokudlala, ezineevenkile zezitena kunye nodaka eziguquka zibe ngamabala okudlala asebenzisanayo apho abantwana banokuvavanya kwaye bazibandakanye neethoyi phambi kokuthenga. Olu tshintsho aluphuculi kuphela amava okuthenga kodwa luvumela abantwana ukuba bavune izibonelelo zentlalo ngokudlala kwindawo ebambekayo, yelizwe lokwenyani.

Ukuqukumbela, ishishini lezinto zokudlala kwihlabathi limi kwindawo edibanisa iindlela ezichulumancisayo, zilungele ukwamkela ukuqamba izinto ezintsha ngelixa ligcina umtsalane womdlalo ongaphelelwa lixesha. Njengoko sisiya kwisiqingatha sokugqibela sika-2024, ishishini lilindeleke ukuba libone ukuqhubeka kwezinto ezikhoyo ecaleni kophuhliso olutsha oluqhutywa bubugcisa obuvelayo, ukutshintsha indlela yokuziphatha kwabathengi, kunye nokugxila ngokutsha ekudaleni ikamva elibandakanyayo nelizinzileyo kubo bonke abantwana.

Kubenzi bezinto zokudlala, abathengisi, kunye nabathengi ngokufanayo, ikamva likhangeleka livuthiwe ngokunokwenzeka, lithembisa umhlaba otyebileyo ngokuyila, ukwahluka kunye novuyo. Njengoko sijonge phambili, inye into ehlala icacile: ihlabathi lezinto zokudlala asiyondawo nje yokuzonwabisa—libala elibalulekileyo lokufunda, ukukhula, nentelekelelo, libumba iingqondo neentliziyo zezizukulwana ezizayo.


Ixesha lokuposa: Jul-11-2024