Umbhalo ongezantsi: Ukusuka kwi-AI-Driven Exports to Green Play, i-Global Toy Industry Navigates Challenges and Charts a Course for Growth.
Njengoko inyanga yokugqibela ka-2025 iqhubeka, ishishini lezinto zokudlala kwihlabathi limi kumdibo wendlela omangalisayo wokuchacha okumangalisayo kunye nenguqu yeqhinga. Unyaka uchazwe ngendibaniselwano enamandla yemfuno yabathengi eyomelela, ukwamkelwa kobuchwephesha, kunye nenguqu edibeneyo ekuzinzeni. Olu hlaziyo lweendaba luphonononga iindlela eziphambili zika-2025 kwaye lubikezele izinto ezintsha ezisetelweyo zokuchaza igumbi lokudlala ngo-2026.
2025 kuPhononongo: Unyaka wokuBuyisa ngobukrelekrele kunye nokuthunyelwa ngaphandle kweNkcubeko
Ukuvela kwixesha lentsebenzo ethe tyaba, imarike yokudlala yehlabathi ifumene ulwamkelo olwamkelekileyo ngo-2025. Idatha yoshishino ibonisa ukonyuka kwe-7% kwintengiso yeethoyi kwiikota ezintathu zokuqala, eqhutywa yi-33% yokunyuka kwezinto eziqokelelwayo kunye nokunyuka kwe-14% kwizinto zokudlala ezinelayisensi-10. Oku kukhula kwakungafaniyo kodwa kwakukhokelwa ngobuchule yimimandla kunye neenkampani ezisamkelayo ukutsha.
Elona bali lichaza kakhulu lonyaka yayikukukhula okugqabhukileyo kweethoyi ezikrelekrele, ngakumbi ezisuka eTshayina, elona lizwe lithumela izinto zokudlala kwamanye amazwe. Kwiindawo ezinkulu zokuvelisa ezifana ne-Shantou, ukudityaniswa kwe-Artificial Intelligence (AI) iye yalungisa ngokutsha izakhiwo zokuthumela ngaphandle. Iingxelo zoshishino lwasekhaya zibonisa ukuba iithoyi ezixhaswa yi-AI ngoku zithatha malunga ne-30% yempahla ethunyelwa ngaphandle evela kumashishini angundoqo, ukunyuka okumangalisayo ukusuka ngaphantsi kwe-10% kunyaka nje ophambi kwe-3. Iinkampani zinike ingxelo yokukhula kwe-odolo edlula i-200% yezilwanyana zasekhaya ze-AI, iirobhothi zokucwangcisa, kunye nezinto zokudlala ezisebenzisanayo zemfundo, kunye neeshedyuli zemveliso ezibhukishwe kakuhle ngo-2026-3.
Ukuhambelana ne-tech boom yayikukunyuka okunganqandekiyo kwe "Guochao," okanye "Indlela yeSizwe," iithoyi. Ukudityaniswa kwezinto zenkcubeko yaseTshayina kunye noyilo lwangoku kungqineke kuyinjini enamandla yokuthumela ngaphandle. Kwiikota ezintathu zokuqala ze-2025, ukuthunyelwa ngaphandle kweTshayina kwempahla yomnyhadala, oonodoli, kunye namathoyizi amile okwezilwanyana agqithise i-50 billion ye-RMB, efikelela kumazwe angaphezu kwama-200 kunye nemimandla-3-6. Olu kuzithemba kwenkcubeko, ludityaniswe nolawulo lwe-IP olune-savvy kunye nentengiso yemidiya yoluntu, yavumela iibrendi ukuba zilawule amaxabiso eprimiyamu kunye nokwakha uluntu lwabalandeli behlabathi-7-8.
Umbono ka-2026: Iintsika zomdlalo wexesha elizayo
Ukujonga phambili, u-2026 ulungele ukubunjwa ziindlela ezininzi ezinxibeleleneyo ezinkulu ezibonelela amaxabiso aguqukileyo abathengi.
UkuPhathwa koMdlalo oZinzileyo: Imfuno yabathengi, ekhokelwa ngabazali abakhathalela indalo, kunye nokuqiniswa kwemithetho yehlabathi kuya kwenza uzinzo lube yimfuno esisiseko, hayi i-niche feature. Ugxininiso luya kwandisa ngaphaya kwezixhobo ezisetyenzisiweyo ukubandakanya yonke imijikelezo yobomi bemveliso-ukuqina, ukulungiswa, kunye nokuphela kobomi be-recyclability-2. Lindela ukwanda kweethoyi ezenziwe nge-bamboo, i-bio-plastiki, kunye nezinye izixhobo ezivuselelwayo, ecaleni kokukhula okusemthethweni komgangatho ophezulu wentengiso yesandla sesibini-2.
I-AI ephucukileyo kunye ne-Hyper-Personalization: Iithoyi ze-AI zika-2026 ziya kuvela kwizinto ezintsha eziphendulayo zibe ngamaqabane okufunda alungelelanisiweyo. Iimveliso zexesha elizayo ziya kusebenza njenge "injini zokubalisa ibali" okanye abahlohli bomntu, besebenzisa umatshini wokufunda ukulungelelanisa amabali, ukulungelelanisa amanqanaba obunzima, kunye nokukhula kunye nenqanaba lokukhula komntwana-2. Oku kuhambelana ne-STEAM ekhulayo (iSayensi, iTekhnoloji, ubuNjineli, uBugcisa, iMathematika) icandelo lezinto zokudlala, ekuqikelelwa ukuba yimalike ye-31.62 yeebhiliyoni zeedola ngo-2026-2-4.
INdawo yokunika iLayisenisi Iyanda: Izinto zokudlala ezinelayisensi, esele zenza ngaphezu kwesinye kwisithathu semakethi yase-US, ziya kuqhubeka zingumqhubi obalulekileyo wokukhula-10. Isicwangciso sika-2026 sibandakanya ubunzulu, ngokukhawuleza, kunye nobudlelwane behlabathi jikelele. Ukulandela imodeli yeengoma ezifana ne-KPop Demon Hunters, izitudiyo kunye nabenzi bezinto zokudlala baya kucinezela amaxesha ophuhliso ukuze benze imali kwimizuzu yentsholongwane ngoko nangoko-10. Ilayisenisi iya kubona ukukhula kumacandelo angengawo awemveli afana nemidlalo yevidiyo (Warhammer) kunye neempawu zeempawu ze-iconic (Sanrio), ezibone ukunyuka kweentengiso zentengiso ye-68% kunye ne-65% ngokulandelanayo ngo-2024-10.
Ukuhamba ngeeNtsholongwane: Iintlawulo kunye noTshintsho
Indlela eya phambili yeshishini ayinamcelimngeni. Uxinzelelo oluzingisileyo lokunyuka kwamaxabiso kunye nembonakalo yerhafu engalindelekanga, ngakumbi echaphazela amakhonkco obonelelo aqingqelwe e-China, kuhlala kuyinkxalabo ephezulu-10. Ukusabela, abavelisi abaphambili bakhawulezisa iqhinga elimbaxa-mbili: ukusasaza imveliso ngokwejografi ukunciphisa iimpembelelo zoluhlu lwamaxabiso kunye nokuvuselela ngokungapheliyo ekupakishweni, ulungiselelo, kunye noyilo lokukhusela amanqaku amaxabiso abathengi-10.
Ukuqukumbela
Umzi-mveliso wamathoyi ka-2025 ubonise ukuba amandla awo amakhulu alele ekuziqhelaniseni. Ngokusebenzisa i-AI, ukulwela ubunyani benkcubeko, kunye nokuqalisa inguqu yayo eluhlaza, iye yabeka isiseko esomeleleyo. Njengoko singena ku-2026, impumelelo iya kuba yeyabo banokuthi ngaphandle komthungo badibanise umdlalo obukrelekrele, uxanduva lokusingqongileyo, kunye nokubalisa amabali. Iinkampani ezihamba kule trifecta entsonkothileyo aziyi kubamba isabelo semakethi kuphela kodwa ziya kuchaza ikamva lokudlala lesizukulwana esitsha.
Ixesha lokuposa: Dec-06-2025
