Imboni yezohwebo nge-inthanethi emhlabeni jikelele ibilokhu ibhekene nokukhula okungakaze kubonwe kule minyaka eyishumi edlule, kungekho zimpawu zokwehla ngo-2024. Njengoba ubuchwepheshe buqhubeka nokuthuthuka futhi izimakethe zomhlaba zixhumene kakhulu, amabhizinisi ahlakaniphile angena emathubeni amasha futhi amukela izitayela ezisafufusa ukuze ahlale ngaphambi komncintiswano. Kulesi sihloko, sizohlola ezinye zezindlela ezibalulekile ezakha isimo se-e-commerce samazwe ngamazwe ngo-2024.
Enye yezindlela ezibaluleke kakhulu kwezohwebo nge-inthanethi ukukhuphuka kokuthengwa kweselula. Njengoba ama-smartphones etholakala yonke indawo emhlabeni jikelele, abathengi baya ngokuya bephendukela kumadivayisi abo eselula ukuze bathenge lapho besendleleni. Lo mkhuba ugqame kakhulu ezimakethe ezisafufusa, lapho abathengi abaningi bengase bangabi nazo
ukufinyelela kumakhompyutha endabuko noma amakhadi esikweletu kodwa basengasebenzisa amafoni abo ukuze bathenge ku-inthanethi. Ukuze wenze imali kulo mkhuba, izinkampani ze-e-commerce zithuthukisa amawebhusayithi azo nezinhlelo zokusebenza ukuze zisetshenziswe amaselula, zinikeza izinqubo zokukhokha ezingenazihibe nezincomo eziqondene nawe ezisekelwe endaweni yabasebenzisi nomlando wokuphequlula.
Omunye umkhuba odlondlobala ngo-2024 ukusetshenziswa kobuhlakani bokwenziwa (AI) nama-algorithms okufunda komshini ukuthuthukisa ulwazi lwamakhasimende. Ngokuhlaziya inani elikhulu ledatha mayelana nokuziphatha kwabathengi, izintandokazi, namaphethini okuthenga, amathuluzi anikwe amandla yi-AI angasiza amabhizinisi enze imizamo yawo yokumaketha ifanele abasebenzisi ngabanye futhi abikezele ukuthi yimiphi imikhiqizo engase ihambisane nezibalo zabantu ezithile. Ukwengeza, ama-chatbots aqhutshwa yi-AI kanye nabasizi ababonakalayo banda kakhulu njengoba amabhizinisi efuna ukunikeza ukusekelwa kwamakhasimende ubusuku nemini ngaphandle kwesidingo sokungenelela komuntu.
Ukuzinza kuphinde kube yinto ekhathaza kakhulu abathengi ngo-2024, abaningi bakhetha imikhiqizo nezinsizakalo ezilungele imvelo noma nini lapho kungenzeka. Ngenxa yalokhu, izinkampani ze-e-commerce ziya ngokuya zigxila ekwehliseni umthelela wazo kwezemvelo ngokusebenzisa izinto zokupakisha ezisimeme, zandise amaketanga azo okuhlinzeka ngokusebenza kahle kwamandla, kanye nokukhuthaza izinketho zokuthumela ezingathathi hlangothi. Ezinye izinkampani zinikeza ngisho nezikhuthazo kumakhasimende akhetha ukwehlisa i-carbon footprint yawo lapho ethenga.
Ukukhula kwe-e-commerce ewela imingcele kungenye inkambiso okulindeleke ukuthi iqhubeke ngo-2024. Njengoba izithiyo zokuhwebelana emhlabeni wonke zehla futhi nengqalasizinda yezokuthutha ithuthuka, amabhizinisi amaningi anda ezimakethe zamazwe ngamazwe futhi afinyelela amakhasimende ngaphesheya kwemingcele. Ukuze uphumelele kulesi sikhala, izinkampani kufanele zikwazi ukuzulazula emithethweni eyinkimbinkimbi nezintela ngenkathi zinikeza ukulethwa okufika ngesikhathi kanye nenkonzo yamakhasimende enhle kakhulu. Labo abangakwazi ukuyikhipha bamele ukuzuza inzuzo ebalulekile yokuncintisana ngaphezu kozakwabo basekhaya.
Okokugcina, inkundla yezokuxhumana iyaqhubeka nokubamba iqhaza elibalulekile kumasu okumaketha nge-e-commerce ngo-2024. Amapulatifomu afana ne-Instagram, Pinterest, kanye neTikTok asephenduke amathuluzi anamandla emikhiqizo efuna ukufinyelela izethameli ezibambe iqhaza kakhulu futhi iqhubekisele phambili ukuthengisa ngokusebenzisana kwe-influencer nokuqukethwe okuphoqayo ngokubonakalayo. Njengoba lezi zinkundla ziqhubeka nokuvela futhi zethula izici ezintsha ezifana nokuthunyelwe okuthengekayo namandla okuzama okungokoqobo okungathandwa kwabathelisi esikubona, amabhizinisi kufanele aguqule amasu awo ngendlela efanele ukuze ahlale ngaphambi kwejika.
Sengiphetha, imboni ye-e-commerce yamazwe omhlaba ikulungele ukukhula okuqhubekayo kanye nokuqamba izinto ezintsha ngo-2024 ngenxa yezitayela ezivelayo njengokuthenga ngeselula, amathuluzi anikwe amandla yi-AI, imizamo yokusimama, ukunwetshwa kwemingcele, kanye nokumaketha kwezokuxhumana. Amabhizinisi angasebenzisa ngempumelelo la mathrendi futhi azivumelanise nokushintsha okuthandwa ngabathengi azobe esethubeni elihle lokuthuthuka ezimakethe zomhlaba.
Isikhathi sokuthumela: Aug-08-2024
