Njengoba uthuli luhlala engxenyeni yokuqala ka-2024, imboni yamathoyizi yomhlaba wonke iphuma esikhathini soshintsho olukhulu, olubonakala ngokushintsha okuthandwa ngabathengi, ukuhlanganiswa kobuchwepheshe obusha, kanye nokugcizelela okukhulayo kokusimama. Njengoba kufinyelelwe emajukujukwini onyaka, abahlaziyi bezimboni nongoti bebebuyekeza ukusebenza komkhakha, kanti futhi bebikezela izitayela okulindeleke ukuthi zilolonge ingxenye yokugcina ka-2024 nangale kwalokho.
Ingxenye yokuqala yonyaka yaphawulwa ukwanda okuqhubekayo kwesidingo samathoyizi endabuko, okuwumkhuba odalwe ukuvuseleleka kwentshisekelo yokudlala okucabangayo nokuzibandakanya komndeni. Naphezu kokukhula okuqhubekayo kokuzijabulisa kwedijithali, abazali nabanakekeli emhlabeni wonke bebelokhu bedonsela kumathoyizi akhuthaza ukuxhumana phakathi kwabantu futhi akhuthaze ukucabanga okuhlakaniphile.
Ngokuphathelene nomthelela wezwe, imboni yamathoyizi e-Asia-Pacific yagcina isikhundla sayo esiphezulu njengemakethe enkulu kunazo zonke emhlabeni, ngenxa yemali etholwayo ekhulayo kanye nesifiso esinganeliseki semikhiqizo yamathoyizi yasekhaya neyamazwe ngamazwe. Ngaleso sikhathi, izimakethe zaseYurophu naseNyakatho Melika zibe nokuphindaphindeka ekuthembekeni kwabathengi, okuholele ekwenyukeni kokusetshenziswa kwemali kumathoyizi, ikakhulukazi lawo ahambisana nezidingo zemfundo nentuthuko.
Ubuchwepheshe buyaqhubeka nokuba namandla okushayela embonini yamathoyizi, ngeqiniso elingathandwa kwabathelisi esikubona (AR) kanye nobuhlakani bokwenziwa (AI) okwenza uphawu lwazo kulo mkhakha. Amathoyizi e-AR, ikakhulukazi, abelokhu eduma, enikeza umuzwa wokudlala ogxilile ohlanganisa umhlaba ophathekayo nowedijithali. Amathoyizi anamandla e-AI nawo ayakhula, asebenzisa umshini wokufunda ukuze azivumelanise nemikhuba yokudlala yengane, ngaleyo ndlela anikeze umuzwa wokudlala oyingqayizivele oguqukayo ngokuhamba kwesikhathi.
Ukusimama kukhuphuke kakhulu ku-ajenda, lapho abathengi abaqaphela imvelo bafuna amathoyizi enziwe ngezinto ezithinta imvelo futhi akhiqizwa ngezindlela zokuziphatha. Lokhu kuthambekela kugqugquzele abakhiqizi bamathoyizi ukuthi basebenzise izinqubo ezizinzile, hhayi nje njengesu lokumaketha kodwa njengendlela yokubonisa umthwalo wabo wemfanelo wenkampani emphakathini. Ngenxa yalokho, sibone yonke into kusukela kumathoyizi epulasitiki agaywe kabusha kuya ekufakweni kwe-biodegradable kuzuza emakethe.
Uma sibheka phambili engxenyeni yesibili ka-2024, abangaphakathi embonini babikezela amathrendi ambalwa asafufusa angachaza kabusha isimo samathoyizi. Ukwenza kube ngokwakho kulindeleke ukuthi kudlale indima ebaluleke kakhulu, lapho abathengi befuna amathoyizi angenziwa ngendlela oyifisayo ukuze afanele izithakazelo eziqondile zezingane zabo nesigaba sokukhula. Lo mkhuba uhambisana eduze nokukhuphuka kwamasevisi amathoyizi asuselwe ekubhaliseni, anikezela ngezinketho ezikhethiwe ezisuselwe eminyakeni yobudala, ubulili, kanye nezintandokazi zomuntu siqu.
Ukuhlangana kwamathoyizi nokuxoxa indaba kungenye indawo esesilungele ukuyihlola. Njengoba ukwakhiwa kokuqukethwe kuya ngokuya kwenziwa intando yeningi, abadali abazimele namabhizinisi amancane bathola impumelelo ngemigqa yokudlala eqhutshwa yindaba ethinta ukuxhumana okungokomzwelo phakathi kwezingane nabalingiswa ababathandayo. Lezi zindaba azisagcini ezincwadini zendabuko noma amafilimu kodwa ziwukuzizwisa kwe-transmedia okuhlanganisa amavidiyo, izinhlelo zokusebenza, nemikhiqizo ebonakalayo.
Ukuphushela ekuhlanganisweni kwamathoyizi nakho kusethelwe ukuthi kukhule kuqine nakakhulu. Izigaba zonodoli abahlukahlukene kanye nezibalo zesenzo ezimele amasiko ahlukahlukene, amakhono, nobunikazi bobulili ziya ngokuya zidlanga. Abakhiqizi bayawaqaphela amandla okumelela kanye nomthelela wako emzweni wengane wokuba ngeyabanye nokuzethemba.
Okokugcina, imboni yamathoyizi kulindeleke ukuthi ibone ukukhuphuka kokudayiswa kolwazi, nezitolo zezitini nodaka ezishintsha zibe izinkundla zokudlala ezisebenzisanayo lapho izingane zingahlola futhi zizibandakanye namathoyizi ngaphambi kokuthenga. Lolu shintsho aluthuthukisi nje kuphela ulwazi lokuthenga kodwa futhi luvumela izingane ukuthi zithole izinzuzo zomphakathi zokudlala endaweni ethintekayo, yomhlaba wangempela.
Sengiphetha, imboni yamathoyizi yomhlaba wonke imi empambana mgwaqo othokozisayo, ilungele ukwamukela ukuqanjwa kabusha ngenkathi igcina ukukhanga okungapheli kokudlala. Njengoba singena engxenyeni yokugcina ka-2024, imboni kungenzeka ibone ukuqhubeka kwezitayela ezikhona ngokuhambisana nentuthuko entsha eqhutshwa ubuchwepheshe obusafufusa, ukushintsha ukuziphatha kwabathengi, kanye nokugxila okuvuselelwe ekudaleni ikusasa elibandakanyayo nelizinzile lazo zonke izingane.
Kubenzi bamathoyizi, abathengisi, kanye nabathengi ngokufanayo, ikusasa libukeka livuthiwe, lithembisa indawo ecebile ngobuciko, ukuhlukahluka, kanye nenjabulo. Njengoba sibheke phambili, into eyodwa ehlala icacile: umhlaba wamathoyizi awuyona nje indawo yokuzijabulisa—uyinkundla ebucayi yokufunda, ukukhula, kanye nemicabango, ebumba izingqondo nezinhliziyo zezizukulwane ezizayo.
Isikhathi sokuthumela: Jul-11-2024
