Izibikezelo Zomkhakha Wamathoyizi Womhlaba Wonke zango-Agasti: Ukulindela Okuthrendayo Kwemakethe Nokusungulwayo

Isibonelo, abadlali abakhulu abafana ne-LEGO ne-Mattel bangase bethule imigqa eyengeziwe yamathoyizi alungele imvelo, bandise amaqoqo abo akhona. Izinkampani ezincane zingase futhi zingene emakethe nezisombululo ezintsha, ezifana nezinto ezibolayo eziphilayo noma ezigaywe kabusha, ukuze zizihlukanise kule ngxenye ekhulayo.

2. Intuthuko kumathoyizi ahlakaniphile

Ukuhlanganiswa kobuchwepheshe kumathoyizi kulindeleke ukuthi kuqhubekele phambili ngo-August. Ukuduma kwamathoyizi ahlakaniphile, anikeza ulwazi olusebenzisanayo nokufundisa, akubonisi zimpawu zokuncipha. Izinkampani kungenzeka zembule imikhiqizo emisha esebenzisa ubuhlakani bokufakelwa (AI), i-augmented reality (AR), kanye ne-Intanethi Yezinto (IoT).

Singalindela izimemezelo ezivela ezinkampanini zamathoyizi ashayelwa ubuchwepheshe njenge-Anki ne-Sphero, ezingase zethule izinguqulo ezithuthukisiwe zamarobhothi azo anamandla e-AI kanye nezinsiza zemfundo. Le mikhiqizo emisha cishe izofaka ukusebenzisana okuthuthukisiwe, ama-algorithms okufunda athuthukisiwe, nokuhlanganiswa okungenazihibe namanye amadivayisi ahlakaniphile, okuhlinzeka ngolwazi olunzulu ngomsebenzisi.

3. Ukunwetshwa Kwamathoyizi Aqoqwayo

Amathoyizi aqoqwayo ayaqhubeka nokudonsa izingane kanye nabaqoqi abadala. Ngo-Agasti, lo mkhuba kulindeleke ukuthi unwebe nakakhulu ngokukhishwa okusha nezinhlelo ezikhethekile. Imikhiqizo efana ne-Funko Pop!, Pokémon, ne-LOL Surprise cishe izokwethula amaqoqo amasha ukuze kugcinwe intshisekelo yabathengi.

I-Pokémon Company, ikakhulukazi, ingase ibambe iqhaza ekudumeni okuqhubekayo kwe-franchise yayo ngokukhipha amakhadi amasha okuhweba, okuthengiswayo okulinganiselwe, kanye ne-tie-ins ngokukhishwa kwegeyimu yevidiyo okuzayo. Ngokufanayo, u-Funko angase akhiphe izibalo ezikhethekile ezinetimu yasehlobo futhi ahlanganyele nama-franchise adumile emidiya ukuze adale okuqoqwayo okufunwa kakhulu.

4. Isidingo Esikhulayo SeAmathoyizi Ezemfundo kanye ne-STEM

Abazali bayaqhubeka nokufuna amathoyizi anikeza inani lemfundo, ikakhulukazi lawo akhuthaza ukufunda kwe-STEM (Isayensi, Ubuchwepheshe, Ubunjiniyela, kanye Nezibalo). U-Agasti kulindeleke ukuthi abone ukwanda kwamathoyizi okufundisa okwenza ukufunda kuhehe futhi kube mnandi.

Imikhiqizo efana ne-LittleBits ne-Snap Circuits kulindeleke ukuthi ikhiphe amakhithi e-STEM abuyekeziwe ezethula imiqondo eyinkimbinkimbi ngendlela efinyelelekayo. Ukwengeza, izinkampani ezifana no-Osmo zingase zandise uchungechunge lwazo lwemidlalo esebenzisanayo efundisa ukubhala ngekhodi, izibalo, namanye amakhono ngokusebenzisa ulwazi lokudlala.

5. Izinselelo Ochungechungeni Lokuthenga

Ukuphazamiseka kochungechunge lokuthengwa kwempahla kube yinselelo eqhubekayo embonini yamathoyizi, futhi lokhu kulindeleke ukuthi kuqhubeke ngo-Agasti. Abakhiqizi kungenzeka babhekane nokubambezeleka kanye nezindleko ezikhulayo zezinto zokusetshenziswa kanye nokuthunyelwa.

Ngenxa yalokho, izinkampani zingase zisheshise imizamo yokwehlukahlukana kochungechunge lwazo lokunikezela ngemali futhi zitshale emandleni okukhiqiza wendawo. Singase futhi sibone ukusebenzelana okwengeziwe phakathi kwabakhiqizi bamathoyizi nezinkampani zempahla ukuze kuqondiswe ukusebenza kahle nokuqinisekisa ukulethwa kwemikhiqizo ngesikhathi ngaphambi kwenkathi yamaholide ematasa.

6. Ukukhula Kwe-E-Commerce kanye Namasu Edijithali

Ukushintshela ezitolo eziku-inthanethi, okusheshiswe yilolu bhubhane, kuzohlala kuwumkhuba ohamba phambili ngo-Agasti. Izinkampani zamathoyizi kulindeleke ukuthi zitshale imali eningi kumapulatifomu e-e-commerce namasu okuthengisa ngedijithali ukuze kufinyelelwe izethameli eziningi.

Njengoba isizini yokubuyela esikoleni ihamba ngokugcwele, silindele imicimbi emikhulu yokuthengisa ku-inthanethi nokukhishwa kwedijithali okukhethekile. Amabhrendi angase asebenzise izinkundla zokuxhumana ezifana ne-TikTok ne-Instagram ukwethula imikhankaso yokumaketha, ukuhlanganyela nabagqugquzeli ukukhulisa ukubonakala komkhiqizo kanye nokushayela ukuthengisa.

7. Ukuhlanganiswa, Ukuthola, Nobambiswano Lwesu

U-Agasti kungenzeka abone umsebenzi oqhubekayo ekuhlanganisweni nasekuthengeni ngaphakathi kwemboni yamathoyizi. Izinkampani zizofuna ukwandisa iphothifoliyo yemikhiqizo yazo futhi zingene ezimakethe ezintsha ngamadili abalulekile.

I-Hasbro, ngokwesibonelo, ingabheka ukuthola amafemu amancane, amasha asebenza ngamathoyizi edijithali noma ezemfundo ukuze aqinise iminikelo yawo. I-Spin Master ingase futhi iphishekele ukutholwa ukuze ithuthukise ingxenye yamathoyizi ezobuchwepheshe, kulandela ukuthenga kwabo kwakamuva kwe-Hexbug.

8. Ukugcizelelwa Kwelayisense Nokubambisana

Amadili okuthola amalayisense nokusebenzisana phakathi kwabakhiqizi bamathoyizi nezinkampani zokuzijabulisa kulindeleke ukuthi kugxilwe kakhulu kuwo ngo-Agasti. Lobu budlelwano busiza izinkampani ukuthi zingene ezisekelweni zabalandeli ezikhona futhi zidale izindaba ngemikhiqizo emisha.

I-Mattel ingase yethule imigqa emisha yamathoyizi ekhuthazwe ukukhishwa kwe-movie okuzayo noma izinhlelo ze-TV ezidumile. I-Funko ingase ikhulise ukusebenzisana kwayo ne-Disney nezinye izikhondlakhondla zokuzijabulisa ukuze yethule izibalo ezisuselwe kukho kokubili abalingisi bakudala nabesikhathi samanje, isidingo sokushayela phakathi kwabaqoqi.

9. Ukuhlukahluka kanye Nokufakwa Kumklamo Wamathoyizi

Ukuhlukahluka kanye nokufakwa kuzoqhubeka nokuba yizindikimba ezibalulekile embonini yamathoyizi. Amabhrendi kungenzeka ethule imikhiqizo eminingi ebonisa isizinda esihlukahlukene, amakhono, nolwazi.

Singabona onodoli abasha be-American Girl abamele izinhlanga, amasiko, namakhono ahlukene. I-LEGO inganweba uhla lwayo lwezinhlamvu ezihlukene, okuhlanganisa abantu besifazane abaningi, abangebona kanambambili, nabakhubazekile kumasethi abo, ithuthukise ukubandakanywa nokumelwa ekudlaleni.

10.I-Global Market Dynamics

Izifunda ezihlukene emhlabeni jikelele zizokhombisa amathrendi ahlukahlukene ngo-Agasti. ENyakatho Melika, kungase kugxilwe kumathoyizi angaphandle nasebenzayo njengoba imindeni ibheka izindlela zokujabulela izinsuku zasehlobo ezisele. Izimakethe zaseYurophu zingase zibone intshisekelo eqhubekayo kumathoyizi endabuko afana nemidlalo yebhodi nezindida, eqhutshwa imisebenzi yokuhlanganisa umndeni.

Izimakethe zase-Asia, ikakhulukazi i-China, kulindeleke ukuthi zihlale ziyizindawo zokukhula. Amapulatifomu e-E-commerce afana ne-Alibaba ne-JD.com cishe azobika ukuthengiswa okuqinile esigabeni samathoyizi, ngesidingo esibonakalayo samathoyizi ahlanganiswe nobuchwepheshe kanye nezemfundo. Ukwengeza, izimakethe ezisafufusa eLatin America nase-Afrika zingabona ukutshalwa kwezimali okwandisiwe kanye nokwethulwa kwemikhiqizo njengoba izinkampani zifuna ukungena kulezi zisekelo zabathengi ezikhulayo.

Isiphetho

U-Agasti 2024 uthembisa ukuba yinyanga ethokozisayo embonini yamathoyizi yomhlaba wonke, ebonakala ngokusungula izinto ezintsha, ukukhula kwamasu, nokuzibophezela okungantengantengi ekuzinzeni nasekuhlanganiseni. Njengoba abakhiqizi nabathengisi bezulazula ezinselele ze-supply chain futhi bazivumelanisa nokushintshashintsha okuthandwa ngabathengi, labo abahlala beshesha futhi besabela kumathrendi asafufusa bazoba sesimweni esihle sokusebenzisa amathuba azayo. Ukuziphendukela kwemvelo okuqhubekayo kwemboni kuqinisekisa ukuthi izingane nabaqoqi ngokufanayo bazoqhubeka nokujabulela iqoqo elihlukahlukene nelishintshashintshayo lamathoyizi, elikhuthaza ukusungula, ukufunda, kanye nenjabulo emhlabeni wonke.