Njengoba maphakathi no-2024, imboni yamathoyizi yomhlaba wonke iyaqhubeka nokuvela, ikhombisa izitayela ezibalulekile, amashifu ezimakethe, kanye nokuqanjwa kabusha. UJulayi ube yinyanga egqamile embonini, ebonakala ngokusungulwa kwemikhiqizo emisha, ukuhlanganiswa nokutholwa, imizamo yokusimama, kanye nomthelela wokuguqulwa kwedijithali. Lesi sihloko sicubungula ngentuthuko ebalulekile kanye nezitayela ezibumba imakethe yamathoyizi kule nyanga.
1. Ukusimama Kuthatha Isiteji Esimaphakathi Enye yezinto ezigqame kakhulu ngoJulayi kube ukugxila okwandayo kwemboni ekusimameni. Abathengi baqaphela kakhulu imvelo kunangaphambili, futhi abakhiqizi bamathoyizi bayasabela. Imikhiqizo emikhulu efana ne-LEGO, i-Mattel, ne-Hasbro zonke zimemezele amagxathu abalulekile emikhiqizweni eco-friendly.
I-LEGO, isibonelo, izibophezele ekusebenziseni izinto ezisimeme kuyo yonke imikhiqizo yayo eyinhloko kanye nokupakishwa ngo-2030. NgoJulayi, inkampani yethula umugqa omusha wezitini ezenziwe ngamabhodlela epulasitiki agaywe kabusha, okumaka isinyathelo esibalulekile ohambweni lwayo lokusimama. U-Mattel wethule ngokufanayo uhla olusha lwamathoyizi ngaphansi kweqoqo labo elithi "Barbie Loves the Ocean", elenziwe ngamapulasitiki ahlanganiswe kabusha olwandle.
2. Ukuhlanganiswa Kwezobuchwepheshe kanye namathoyizi ahlakaniphile
Ubuchwepheshe buyaqhubeka nokuletha izinguquko embonini yamathoyizi. UJulayi ubone ukwanda kwamathoyizi ahlakaniphile ahlanganisa ubuhlakani bokwenziwa, okungokoqobo okungathandwa kwabathelisi esikubona, kanye ne-inthanethi Yezinto (IoT). Lawa mathoyizi aklanyelwe ukunikeza ukuzizwisa okusebenzisanayo nokufundisayo, ukuvala igebe phakathi kokudlala ngokomzimba nokudijithali.
U-Anki, owaziwa ngamathoyizi abo erobhothi anamandla e-AI, wethule umkhiqizo wabo wakamuva, i-Vector 2.0, ngoJulayi. Le modeli entsha inamakhono athuthukisiwe e-AI, ayenza isebenziseke futhi iphendule imiyalo yabasebenzisi. Ukwengeza, amathoyizi angokoqobo athuthukisiwe njenge-Merge Cube, evumela izingane ukuthi zibambe futhi zihlanganyele nezinto ze-3D zisebenzisa ithebhulethi noma i-smartphone, aqala ukuduma.
3. Ukunyuka Kwezinto Eziqoqwayo
Amathoyizi aqoqiwe abe umkhuba obalulekile iminyaka eminingana, futhi uJulayi uqinise ukuthandwa kwawo. Imikhiqizo efana ne-Funko Pop!, Pokémon, kanye ne-LOL Surprise iyaqhubeka nokubusa imakethe ngokukhishwa okusha okuheha kokubili izingane nabaqoqi abadala.
NgoJulayi, u-Funko wethule iqoqo elikhethekile le-San Diego Comic-Con, elihlanganisa izibalo ze-edishini elinganiselwe ezavusa isiphithiphithi kubaqoqi. I-Pokémon Company iphinde yakhipha amasethi amakhadi amasha okuhweba kanye nempahla ukugubha iminyaka yabo eqhubekayo, igcina ubukhona babo obuqinile emakethe.
4. Amathoyizi OkufundisaNgesidingo Esiphezulu
Njengoba abazali beqhubeka befuna amathoyizi anikeza inani lemfundo, isidingo salokhoSTEM(Isayensi, Ubuchwepheshe, Ubunjiniyela, kanye Nezibalo) amathoyizi andile. Izinkampani ziphendula ngemikhiqizo emisha eklanyelwe ukwenza ukufunda kujabulise.
UJulayi ubone ukukhishwa kwekhithi entsha ye-STEM kusuka kumikhiqizo efana ne-LittleBits ne-Snap Circuits. Lawa makhithi avumela izingane ukuthi zizakhele ezazo izinto zikagesi futhi zifunde izisekelo zokujikeleza nokuhlela. I-Osmo, ibhrendi eyaziwa ngokuhlanganisa ukudlala kwedijithali nokomzimba, yethule imidlalo emisha yezemfundo efundisa ukubhala ngekhodi nezibalo ngokudlala ngokuhlanganyela.
5. Umthelela Wezinkinga Zochungechunge Lomhlaba Wonke
Ukuphazamiseka kochungechunge lokuhlinzekwa kwempahla emhlabeni wonke okubangelwa ubhubhane lwe-COVID-19 kuyaqhubeka nokuba nomthelela embonini yamathoyizi. UJulayi ubone abakhiqizi bebhekana nokubambezeleka kanye nezindleko ezikhuphukayo zezinto zokusetshenziswa kanye nokuthutha.
Izinkampani eziningi zibheke ukuhlukanisa amaketanga azo wokuhlinzeka ukuze zinciphise lezi zinkinga. Abanye baphinde batshale imali emikhiqizweni yakuleli ukuze kwehliswe ukuncika emikhunjini yamazwe ngamazwe. Naphezu kwalezi zinselele, imboni isalokhu iqinile, abakhiqizi bathola izixazululo ezintsha zokuhlangabezana nesidingo sabathengi.
6. E-Commerce and Digital Marketing
Ukushintshela ekuthengeni ku-inthanethi, okusheshiswe ubhubhane, akubonisi zimpawu zokwehla. Izinkampani zamathoyizi zitshala imali eningi kumapulatifomu e-e-commerce nasekukhangiseni kwedijithali ukuze zifinyelele amakhasimende azo.
NgoJulayi, amabhrendi ambalwa athule imicimbi emikhulu yokuthengisa ku-inthanethi nokukhishwa okukhethekile okusekelwe kuwebhu. I-Amazon's Prime Day, ebibanjwe maphakathi noJulayi, ibone ukuthengiswa kwamarekhodi esigabeni samathoyizi, okugqamisa ukubaluleka okukhulayo kwamashaneli edijithali. Izinkundla zokuxhumana ezifana ne-TikTok ne-Instagram nazo seziphenduke amathuluzi abalulekile okuthengisa, nama-brand asebenzisa ubudlelwano be-influencer ukukhuthaza imikhiqizo yabo.
7. Ukuhlanganiswa Nokutholwayo
UJulayi ube yinyanga ematasa yokuhlanganiswa nokuthengwa embonini yamathoyizi. Izinkampani zibheke ukwandisa amaphothifoliyo azo futhi zingene ezimakethe ezintsha ngokutholwa kwamasu.
I-Hasbro imemezele ukutholwa kwayo kwesitudiyo somdlalo we-indie D20, esaziwa ngemidlalo yabo yebhodi emisha nama-RPG. Lesi sinyathelo kulindeleke ukuthi siqinise ubukhona buka-Hasbro emakethe yokudlala ye-tabletop. Ngaleso sikhathi, i-Spin Master ithole i-Hexbug, inkampani esebenza ngamathoyizi erobhothi, ukuthuthukisa iminikelo yabo yamathoyizi ezobuchwepheshe.
8. Iqhaza Lokunikeza Ilayisensi Nokubambisana
Ukunikezwa kwamalayisensi nokusebenzisana kuyaqhubeka nokubamba iqhaza elibalulekile embonini yamathoyizi. UJulayi ubone ubudlelwano obusezingeni eliphezulu phakathi kwabakhiqizi bamathoyizi kanye nezinkampani zokuzijabulisa.
Ngokwesibonelo, uMatel, wethule ulayini omusha wezimoto zamasondo ashisayo ezigqugquzelwe iMarvel Cinematic Universe, esebenzisa imali eningi ngokuduma kwama-movie amaqhawe. I-Funko iphinde yandisa ukusebenzisana kwayo ne-Disney, ikhipha izibalo ezintsha ezisuselwe kubalingiswa bakudala nabesikhathi samanje.
9. Ukuhlukahluka kanye Nokufakwa Kumklamo Wamathoyizi
Kukhona ukugcizelela okukhulayo kokuhlukahluka nokufakwa ngaphakathi kwemboni yamathoyizi. Imikhiqizo ilwela ukwenza imikhiqizo ekhombisa umhlaba ohlukahlukene izingane ezihlala kuwo.
NgoJulayi, i-American Girl yethula onodoli abasha abamele izinhlanga namakhono ahlukahlukene, okuhlanganisa onodoli abanezinsiza-kuzwa kanye nezihlalo zabakhubazekile. I-LEGO iphinde yandisa uhla lwayo lwezinhlamvu ezihlukene, okuhlanganisa abantu besifazane abaningi nabangewona kanambambili kumasethi abo.
10. I-Global Market Insights
Ngokwesifunda, izimakethe ezahlukene zithola izitayela ezahlukene. ENyakatho Melika, kunesidingo esinamandla samathoyizi angaphandle nasebenzayo njengoba imindeni ifuna izindlela zokugcina izingane zijabulile ehlobo. Izimakethe zaseYurophu zibona ukuvela kabusha kwamathoyizi endabuko afana nemidlalo yebhodi nezindida, eziqhutshwa isifiso semisebenzi yokuhlanganisa umndeni.
Izimakethe zase-Asia, ikakhulukazi i-China, ziyaqhubeka nokuba yindawo yokukhula. Iziqhwaga ze-E-commerce ezifanaAlibabakanye nombiko we-JD.com ukhuphule ukuthengiswa esigabeni samathoyizi, ngesidingo esibonakalayo samathoyizi afundisayo kanye ne-tech-integrated.
Isiphetho
UJulayi ube yinyanga eguquguqukayo embonini yamathoyizi yomhlaba wonke, ephawulwe ngokusungula izinto ezintsha, imizamo yokusimama, kanye nokukhula kwamasu. Njengoba singena engxenyeni yokugcina ka-2024, le mikhuba kulindeleke ukuthi iqhubeke nokubumba imakethe, iqhubekisele imboni ekusaseni elizinzile, elinobuchwepheshe, nelibandakanyayo. Abakhiqizi bamathoyizi nabathengisi kufanele bahlale beshesha futhi besabela kulawa mathrendi ukuze basebenzise amathuba abawavezayo futhi bazulazule ezinseleleni abazibekayo.
Isikhathi sokuthumela: Jul-24-2024
