Imboni yamathoyizi yomhlaba wonke, imakethe ephilayo ehlanganisa inqwaba yezigaba zemikhiqizo kusukela konodoli bendabuko kanye nezibalo zesenzo kuya kumathoyizi aphambili e-electronic, ibhekene noshintsho olukhulu ekungeniseni nasekuthekeni kwayo. Ukusebenza kwalo mkhakha kuvame ukusebenza njengethemometha ukuzethemba kwabathengi emhlabeni wonke kanye nempilo yezomnotho, okwenza amaphethini awo okuhweba abe isihloko esithakaselwa kakhulu abadlali bemboni, osomnotho, kanye nabakhi bezinqubomgomo ngokufanayo. Lapha, sihlola izitayela zakamuva zokungenisa nokuthekelisa kwamathoyizi, okuveza amandla emakethe adlalayo kanye nemithelela yamabhizinisi asebenza kulesi sikhala.
Eminyakeni yamuva nje kube nokukhula okuphawulekayo ekuhwebeni kwamazwe ngamazwe okuqhutshwa amanethiwekhi ayinkimbinkimbi e-supply chain ahlanganisa imbulunga yonke. Amazwe ase-Asia, ikakhulukazi i-China, aqinise isimo sawo njengendawo yokukhiqiza yamathoyizi, ngamandla awo amakhulu okukhiqiza avumela umnotho wezinga ogcina izindleko ziphansi. Kodwa-ke, abadlali abasha bayavela, bafuna ukwenza imali ngezinzuzo zendawo, izindleko eziphansi zabasebenzi, noma amakhono akhethekile ahlinzekela izimakethe ze-niche ngaphakathi komkhakha wamathoyizi.
Isibonelo, iVietnam ibilokhu izuza indawo njengezwe elikhiqiza amathoyizi, ngenxa yezinqubomgomo zayo zikahulumeni ezisebenza ngokushesha ezihloselwe ukuheha abatshali bezimali bakwamanye amazwe kanye nesimo sayo sendawo esihlinzeka ngokusatshalaliswa e-Asia yonkana nangale kwayo. Abakhiqizi bamathoyizi baseNdiya, abasebenzisa imakethe enkulu yasekhaya kanye nesisekelo samakhono esithuthukayo, nabo sebeqala ukwenza ukuba khona kwabo kuzwakale emhlabeni jikelele, ikakhulukazi ezindaweni ezifana namathoyizi enziwe ngezandla nafundisayo.
Ngasohlangothini lokungenisa, izimakethe ezithuthukisiwe ezifana ne-United States, i-Europe, ne-Japan ziyaqhubeka nokubusa njengabangeniseli abakhulu bamathoyizi kwamanye amazwe, begqugquzelwa isidingo esinamandla sabathengi semikhiqizo emisha kanye nokugcizelela okukhulayo kwekhwalithi nezindinganiso zokuphepha. Umnotho walezi zimakethe oqinile uvumela abathengi imali engenayo abangayisebenzisa ezintweni ezingabalulekile njengamathoyizi, okuwuphawu oluhle kubakhiqizi bamathoyizi abafuna ukuthekelisa izimpahla zabo.
Nokho, imboni yamathoyizi ayinazo izinselele. Izinkinga ezifana nemithetho eqinile yokuphepha, izindleko eziphezulu zokuhamba ngenxa yokushintshashintsha kwentengo kaphethiloli, kanye nomthelela wezindleko nezimpi zohwebo kungaba nomthelela omkhulu kumabhizinisi ahililekile ekungeniseni nasekuthekeliseni amathoyizi. Ukwengeza, ubhubhane lwe-COVID-19 lwadalula ubungozi bamasu okunikezwa ngesikhathi, okuholela izinkampani ukuthi zicabange kabusha ukuthembela kwazo kubahlinzeki bomthombo owodwa futhi zihlole amaketanga ahlukahlukene wokuhlinzeka.
I-digitalization nayo ibambe iqhaza ekuguquleni isimo sokuhwebelana kwamathoyizi. Izinkundla ze-E-commerce zinikeze izindlela zokuthi amabhizinisi amancane naphakathi nendawo (ama-SME) angene emakethe yomhlaba, enciphisa izithiyo zokungena futhi avumele ukuthengiswa okuqondile kubathengi. Lokhu kushintshela ekuthengisweni kwe-inthanethi kuye kwashesha phakathi nalolu bhubhane, imindeni ichitha isikhathi esiningi isekhaya futhi ibheka izindlela zokuzibandakanya nokujabulisa izingane zayo. Ngenxa yalokho, kube khona ukwanda kwesidingo samathoyizi okufundisa, izindida, neminye imikhiqizo yokuzijabulisa yasekhaya.
Ngaphezu kwalokho, ukwanda kokuqaphela imvelo phakathi kwabathengi kuye kwashukumisela izinkampani zamathoyizi ukuba zithole izinqubo ezizinzile. Inani elikhulayo lemikhiqizo lizibophezela ekusebenziseni izinto ezigaywa kabusha noma ekwehliseni imfucumfucu yokupakishwa, liphendula ezinkingeni zabazali mayelana nomthelela wemvelo wemikhiqizo ezilethayo ezindlini zabo. Lezi zinguquko azizuzisi nje imvelo kuphela kodwa futhi zivula izingxenye zemakethe ezintsha zabakhiqizi bamathoyizi abangakhangisa imikhiqizo yabo njenge-eco-friendly.
Uma sibheka phambili, ukuhweba kwamathoyizi emhlabeni wonke sekumi ngomumo ekukhuleni okuqhubekayo kodwa kufanele kuzulazule endaweni yebhizinisi lamazwe ngamazwe eliya ngokuba nzima. Izinkampani zizodinga ukuzivumelanisa nokushintsha okuthandwayo kwabathengi, zitshale imali emisha ukuze zithuthukise imikhiqizo emisha ethwebula umcabango nentshisekelo, futhi zihlale ziqaphe ngezinguquko zokulawula ezingase zibe nomthelela ekusebenzeni kwazo komhlaba wonke.
Sengiphetha, ukuguquguquka kohwebo lwamathoyizi emhlabeni jikelele kuveza kokubili amathuba nezinselelo. Ngenkathi abakhiqizi base-Asia besabambe iqhaza ekukhiqizeni, ezinye izifunda zivela njengezinye izindlela ezisebenzayo. Isidingo esinganeliseki sezimakethe ezithuthukisiwe samathoyizi asungulwayo siyaqhubeka nokushayela izinombolo zokungenisa, kodwa amabhizinisi kufanele alwe nokuthobela imithetho, ukusimama kwemvelo, kanye nokuncintisana kwedijithali. Ngokuhlala beshesha futhi besabela kulawa mathrendi, izinkampani zamathoyizi ezihlakaniphile zingaphumelela kule makethe yomhlaba wonke ehlala ishintsha.
Isikhathi sokuthumela: Jun-13-2024
