Imboni yamathoyizi, ehlala idlangile futhi inamandla, iyaqhubeka nokuvela ngamathrendi emisha nemikhiqizo emisha ethatha umcabango wezingane kanye nabantu abadala ngokufanayo. Kusukela kumathoyizi okudla amancane aqoqekayo azuza ukuduma entsheni kuya ekwethulweni kwamasethi akhethekile e-Star Wars Lego agubha iminyaka engama-25, lo mkhakha umatasatasa ngomsebenzi. Lesi sihloko sihlola izindaba zakamuva nentuthuko emhlabeni wamathoyizi, sinikeza amazwibela alokho okushisayo nokulandelayo kulo mbuso ohlale ujabulisa.
Enye inkambiso eyenza amagagasi muva nje ukwanda kwamathoyizi okudla amancane, okukhanga ikakhulukazi abantu abasha abathanda ukudla okumnandi nokuqoqa okuthengiswayo okuhlobene. Lawa mathoyizi awanikezi nje injabulo ebonakalayo kuphela kodwa futhi asebenza njengeziqalisi zengxoxo nezinto zokuqoqa.
Emkhakheni wamathoyizi endabuko, i-Lego iyaqhubeka nokubusa ngochungechunge lwayo lwe-Star Wars, iphawula iminyaka yayo engama-25 ngomagazini okhethekile we-Blue Ocean Lego Star Wars. Lolu hlobo luqukethe i-minifigure ye-Darth Vader ekhethekile, ehambisana ne-canister yensimbi nekhadi legolide, okwengeza ukuthinta okunethezeka ezitini zamathoyizi zasendulo.
Amathoyizi okufundisa angenye indawo ebona ukuqanjwa okusha okubalulekile. Imikhiqizo efana ne-Electric Boy, efundisa ulwazi lwesekethe ngokulingisa amasistimu kagesi wangempela, yenza imiqondo ye-abstract physics ihehe futhi ifinyeleleke ezinganeni. Amathoyizi anjalo ahlanganisa ubumnandi nokufunda, alungiselela isizukulwane esilandelayo izinkambu ze-STEM ngenkathi bezijabulisa.
Ukuhlanganiswa kobuchwepheshe kumathoyizi akukhawulelwe kumasethi okufundisa; idlulela nasemikhiqizweni yokuzijabulisa. Isibonelo, izimoto ezilawulwa kude ezifakwe izimbobo ze-USB nemibukiso elula, nezindiza ezithuthukisiwe ezilawulwa kude ezilingisa amabhomu aphila ngempela, zinikeza ulwazi lokudlala lobuchwepheshe obuphezulu. Le ntuthuko yezobuchwepheshe inothisa isikhathi sokudlala sezingane, ibanike ithuba lokuchayeka kusenesikhathi emigomeni eyinkimbinkimbi yemishini neye-elekthronikhi.
Ukunikeza amalayisense nokuthengisa kuma-IP adumile (I-Intellectual Properties) kuyaqhubeka nokuba nenzuzo ezinkampanini zamathoyizi. Impumelelo ye-Alibaba ekusebenziseni i-IP yebhizinisi igqamisa ukuthi ubudlelwano bamasu kanye nokumaketha okuhlakaniphile kungaholela kanjani ekungeneni kwemali okubalulekile. Ngobambiswano olufanele, abakhiqizi bamathoyizi bangakwazi ukungena ezisekelweni zabalandeli ezikhona, ukushayela ukuthengisa nokuqashelwa komkhiqizo.
Nokho, imboni yamathoyizi ibhekene nezinselelo, okuhlanganisa nokuthobela imithetho. Ukuqaliswa kokusetshenziswa kwezinga lezwe eliyisibopho le-GB 42590-2023 lezimoto zasemoyeni ezingahlali muntu kusukela ngoJuni 1, 2024, okwenziwa yi-State Administration for Market Regulation kugcizelela isidingo sokuphepha nokuphepha ekukhiqizweni nasekuthengisweni kwamathoyizi angamathoyizi.
Ukuvikelwa kwamalungelo empahla yengqondo kusewudaba olubalulekile. Izitolo ezimbalwa zibhekane nezinhlawulo futhi zakhipha imikhiqizo yazo emashalofini ngokuthengisa amathoyizi omgunyathi, njengokuthi "Ultraman" kanye "neHatsune Miku." Lezi zenzo zigqamisa ukuzibophezela kwemboni ekulweni nobugebengu kanye nokuqinisekisa ukuthi abathengi bathola imikhiqizo eyiqiniso, yekhwalithi ephezulu.
Amasethi e-edishini ekhawulelwe, njengenqwaba yepotimende ye-Iron Man egqugquzelwe imuvi ethi "Iron Man 2", abonisa ukuthi amathoyizi angavala kanjani igebe phakathi kwefilimu nento yangempela, enikeza abalandeli ukuxhumana okubambekayo kubalingiswa babo abasesikrinini abayintandokazi. Ukukhishwa okulinganiselwe okunjalo kuvame ukuqoqwa okufunwa kakhulu, okuthuthukisa ukuheheka kokuthengiswayo kwefilimu.
Uma sibheka phambili, imboni yamathoyizi isethelwe ukuthi iqhubeke yamukele ukusimama kanye ne-eco-friendly ezintweni zokwakha nezindlela zokukhiqiza. Njengoba abathengi sebeqaphela kakhulu imvelo, amathoyizi enziwe ngezinto ezigaywe kabusha noma adizayinelwe ukugaywa kabusha angase azuze amandla. Ukwengeza, ukugxila ekuhlanganiseni kanye nokwehlukahlukana ekwakhiweni kwamathoyizi kuzoqhubeka, kubungazwa amasiko ahlukahlukene kanye nokwephula izimiso zobulili zendabuko kumathoyizi.
Sengiphetha, amathrendi akamuva embonini yamathoyizi kanye nezinto ezintsha zibonisa umkhakha ongagcini nje ngokusabela ezidingweni zamanje zemakethe kodwa futhi okhuthele ekubumbeni okuthandwa ngabathengi besikhathi esizayo. Njengoba ubuchwepheshe buthuthuka futhi izinto ezithandwa yizwe lonke zithuthuka, amathoyizi ayazivumelanisa nezimo ukuze anikeze kokubili ukubaluleka kwezemfundo nokuzijabulisa, aqinisekise ukuthi ahlala eyingxenye ebalulekile yamasiko ezingane kanye nabaqoqi emhlabeni jikelele.
Isikhathi sokuthumela: Jun-13-2024
