Umbhalo ongezansi: Kusukela Kokuthunyelwa Kwempahla Eqhutshwa yi-AI kuya Ekudlaleni Okuhlaza, Imboni Yamathoyizi Yomhlaba Wonke Izulazula Izinselele Futhi Ishadi Isifundo Sokukhula.
Njengoba inyanga yokugcina ka-2025 iqhubeka, imboni yamathoyizi yomhlaba wonke imi empambana mgwaqo wokululama okumangalisayo kanye noguquko olunamasu. Unyaka uchazwe ngenhlanganisela enamandla yesidingo sabathengi esingaguquki, ukwamukelwa kwezobuchwepheshe okudabukisayo, kanye noshintsho oluhlangene oluya ekusimameni. Lokhu kuhlaziywa kwezindaba kubuyekeza amathrendi abalulekile ka-2025 futhi kubikezela izinto ezintsha ezizochaza igumbi lokudlala ngo-2026.
Ukubuyekezwa kuka-2025: Unyaka Wokutholwa Okuhlakaniphile Nokuthunyelwa Kwamasiko Kwamanye Amasiko
Isuka esikhathini sokusebenza okuphansi, imakethe yamathoyizi yomhlaba wonke yathola ukuphindaphindeka okwamukelekayo ngo-2025. Idatha yemboni ikhombisa ukwanda ngo-7% kokuthengiswa kwamathoyizi ezingxenyeni ezintathu zokuqala, okuqhutshwa ukwanda okungama-33% kokuqoqwa kanye nokukhuphuka ngo-14% kwamathoyizi anelayisensi-10. Lokhu kukhula bekungefani kodwa bekuholwa izifunda nezinkampani ezamukele ukusungulwa.
Indaba echaza kakhulu yonyaka kwakuwukukhula okunamandla kwamathoyizi ahlakaniphile, ikakhulukazi avela e-China, umkhiqizi omkhulu wamathoyizi emhlabeni wonke. Ezindaweni ezinkulu zokukhiqiza ezifana ne-Shantou, ukuhlanganiswa kwe-Artificial Intelligence (AI) kushintshe ngokuyisisekelo izakhiwo zokuthekelisa. Imibiko yezimboni zasekhaya ikhombisa ukuthi amathoyizi anamandla e-AI manje asebalelwa ku-30% okuthunyelwa kwamanye amazwe okuvela emabhizinisini abalulekile, okuwukukhuphuka okumangalisayo kusuka ngaphansi kuka-10% ngonyaka nje owandulela owesithathu. Izinkampani zibike ukukhula kwe-oda okudlula u-200% wezilwane ezifuywayo ze-AI, amarobhothi ahlelayo, namathoyizi okufundisa asebenzisanayo, namashejuli okukhiqiza abhukhelwe kahle ngo-2026-3.
Okuhambisana ne-tech boom kwaba ukukhuphuka okungavimbeki kwamathoyizi "Guochao," noma "I-National Trend,". Ukuhlanganiswa kwezinto zamasiko endabuko yamaShayina nomklamo wesimanje kubonakale kuyinjini enamandla yokuthekelisa. Ezingxenyeni ezintathu zokuqala zika-2025, ukuthunyelwa kwezimpahla zaseShayina zemikhosi, onodoli, namathoyizi amise okwezilwane kudlule izigidigidi ezingama-RMB ezingama-50, zafinyelela emazweni nasezifundeni ezingaphezu kuka-200-3-6. Lokhu ukuzethemba kwamasiko, okuhlanganiswe nokuphathwa kwe-IP okunobuhlakani nokumaketha kwenkundla yezokuxhumana, kuvumele imikhiqizo ukuthi ibize amanani entengo futhi yakhe imiphakathi yabalandeli bomhlaba-7-8.
2026 Outlook: The Pillars of future Play
Uma ubheka phambili, u-2026 ulungele ukulolongwa amathrendi amaningana axhumene amakhulu abhekelela amanani omthengi aguqukile.
Ukufakwa Okubalulekile Kokudlala Okuqhubekayo: Isidingo sabathengi, esiholwa abazali abakhathalela imvelo, kanye nokuqinisa imithetho yomhlaba kuzokwenza ukusimama kube imfuneko eyisisekelo, hhayi isici esibalulekile. Ukugxila kuzonwebeka kudlule izinto ezigaywe kabusha ukuze kuhlanganiswe yonke imijikelezo yokuphila yomkhiqizo—ukuqina, ukulungiseka, kanye nokuphela kokuphila kabusha kokwenziwa kabusha-2. Lindela ukwanda kwamathoyizi enziwe ngoqalo, i-bio-plastiki, nezinye izinsiza ezivuselelekayo, ngokuhambisana nokuba semthethweni okukhulayo kwekhwalithi ephezulu yemakethe yamasekeni-2.
I-AI ethuthukisiwe kanye ne-Hyper-personalization: Amathoyizi e-AI ka-2026 azoguquka asuke ezintweni ezisabelekayo abe ngabangane bokufunda abaguquguqukayo. Imikhiqizo yesikhathi esizayo izosebenza "njengezinjini zokuxoxa izindaba" noma abafundisi abaqondene nawe, isebenzisa umshini wokufunda ukuze ithunge ukulandisa, ilungise amazinga obunzima, futhi ikhule ngesigaba sesi-2 sokukhula kwengane. Lokhu kuhambisana nengxenye yamathoyizi echumayo ye-STEAM (Isayensi, Ubuchwepheshe, Ubunjiniyela, Ubuciko, Izibalo), okulindeleke ukuthi ibe yimakethe eyizigidi eziyizinkulungwane ezingama-31.62 ngo-2026-2-4.
Umkhathi Onikeza Amalayisense Uyanwebeka: Amathoyizi anelayisensi, asevele akha ingxenye eyodwa kwezintathu yemakethe yase-US, azoqhubeka nokuba umshayeli we-10 obalulekile wokukhula. Isu lika-2026 libandakanya ubudlelwano obujulile, obusheshayo, nobunye bomhlaba. Ukulandela imodeli yamahithi afana ne-KPop Demon Hunters, izitudiyo kanye nabenzi bamathoyizi bazocindezela izikhathi zokuthuthukisa ukuze bazuze ezikhathini zegciwane ngokushesha-10. Ukunikezwa kwelayisense kuzophinde kubone ukukhula okuvela emikhakheni okungeyona eyendabuko efana nemidlalo yevidiyo (Warhammer) nemikhiqizo yezinhlamvu eziyisithonjana (i-Sanrio), ebone ukuthengiswa kwezitolo kukhuphuka ngo-68% no-65% ngokulandelanayo ngo-2024-10.
Ukuzulazula kuma-Headwinds: amanani kanye noguquko
Indlela yemboni eya phambili ayinazo izinselelo. Izingcindezi eziqhubekayo zokwehla kwamandla emali kanye nesimo sentela esingalindelekile, ikakhulukazi esithinta ukuthengwa kwempahla okugxilwe e-China, kuseyizinto ezikhathazayo eziphezulu-10. Ukuphendula, abakhiqizi abaholayo basheshisa isu elikabili: ukuhlukanisa ukukhiqiza ngokwendawo ukuze kuncishiswe imithelela yentela kanye nokusungula izinto ezintsha ngokungapheli ekupakishweni, ukuhleleka, kanye nokwakhiwa ukuze kuvikelwe amaphuzu amanani omthengi-10.
Isiphetho
Imboni yamathoyizi ka-2025 ikhombisile ukuthi amandla ayo amakhulu alele ekuzijwayeleni. Ngokusebenzisa i-AI, ilwela ubuqiniso bamasiko, futhi iqale uguquko lwayo oluluhlaza, isibeke isisekelo esiqinile. Njengoba singena ku-2026, impumelelo izoba eyalabo abakwazi ukuhlanganisa kalula umdlalo okhaliphile, isibopho sezemvelo, kanye nokuxoxwa kwezindaba okuphoqayo. Izinkampani ezizulazula kule trifecta eyinkimbinkimbi ngeke nje zibambe isabelo semakethe kodwa futhi zizochaza ikusasa lokudlala lesizukulwane esisha.
Isikhathi sokuthumela: Dec-06-2025
